Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Zoom promoted Nick Chong to chief customer officer in June 2023. Chong joined the company in 2012 as product marketing head and most recently served as global services head.  This follows the former CMO, Janine Pelosi, leaving the company in May.  This leads me to believe the company replaced Pelosi with Chong. Target demographic: Businesses  The company will likely: Shift ad do...

Media Sales Lead: Costco partnered with Sesame, a healthcare marketplace, to provide its members with telehealth services. Sesame will provide Costco members with virtual primary care, health checkups, virtual mental health therapy, and 10% off Sesame's other services. In other news, Costco started increasing digital spend in 2021. Then, it really started ramping spend up this year, having already surpassed full-year 2022 spend.  Key Lead Takeaways: Costco will likely continue increasing s...

Sales lead: The company may shift around ad dollars & make agency changes now that it is under new ownership.  Splunk entered an agreement to be acquired by Cisco for $28b. This will reportedly create one of the largest software companies in the world.  The deal, which is still subject to regulatory approval, is expected to close in Q3 2024. Splunk's CEO, Gary Steele, will join the Cisco leadership team and report to chair and CEO Chuck Robbins.  Target demographic: Businesse...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Redken Hair Care, a L'Oreal brand that already has products via other companies, recently launched its own D2C website. Fans can now buy Redken products straight from the brand as well as through existing distribution partners such as local salons, Amazon, and Ulta. This shift, of course, makes Redken's products available to a much larger audience. The brand has also started reaching milestones where sustainable packaging is concerned. Its formulas and mindful manu...

Sales lead: Get in touch now to score some of these extra campaign ad dollars.  Realtor.com just launched a brand campaign called "Most Trusted."  The push includes one 30-second and four 15-second video ads. The spots are being supported on TV, digital, print, and social media.  Target demographic: Millennials & Gen-Xers The company will likely: Ramp up ad spend over the next several months Keep moving ad dollars from TV to digital channels Build out the agency ro...

Sales lead: This appointment will affect the company's PR strategy & may lead to additional roster shifts.  StarKist selected Coyne as its PR partner in September 2023. Coyne is responsible for PR and influencer relations. It will also work with StarKist's other agency partners to present a unified message.  Target demographic: Gen-X & millennial women (moms) The company will likely: Ramp ad spend back up Partner with influencers Make additional agency changes ...

Sales Lead: Effective September 2023, Kelly Hopping became the CMO at Demandbase. Hopping hopped over from HYCU, where she was the first CMO and helped guide pipeline growth of +40% YOY, marketing contribution to pipeline +25% YOY, a 4x hot lead conversion rate increase, a reduction of 36% in cost per opportunity, and much more. At Demandbase, Hopping succeeds Jon Miller, who will continue providing the company with industry expertise and thought leadership as its chief evangelist. ...

Sales lead: Reach out if you can help this company promote the rebrand.  Eddie Bauer (EB) recently rebranded as part of its plan to modernize and attract a new generation of customers.  The rebrand includes a new logo, messaging, and strategy. EB also plans to focus on its wholesale business.  Target demographic: Millennials with a male skew The company will likely: Increase promotional activity to promote the rebrand Continue moving TV dollars to the digital marketi...