Sales lead: Reach out to help this company build brand awareness.  Blenders Eyewear picked up 5W as its PR AOR in September 2023. The agency is tasked with implementing a media relations program to increase brand awareness and boost sales.  Blenders also partnered with Deion Sanders, first-year head coach of the Colorado Buffaloes, on the limited edition Coach Prime sunglasses. Plus, the company is now the Preferred Eyewear Partner of Colorado Athletics. Target demographic: M...

Sales lead: This hire will directly impact the company's marketing strategy.  Sonatype hired Megan Lueders as CMO in September 2023.  Lueders most recently served as CMO of Silicon Labs.  She is now responsible for customer engagement, brand recognition, growth, and market positioning.  Target demographic: Businesses that need supply chain software The company will likely: Return to 2021 spending levels Diversify digital ad placement Outsource some marketing duties...

Sales lead: The new CEO has extensive marketing experience, so he will likely be heavily involved in strategy.  Porsche Cars North America named Timo Resch as president & CEO, effective November 1st, 2023. Resch most recently served as BMW's customer, brand, and sales VP. Prior to that, he was the sales & marketing VP at BMW.  Target demographic: Affluent Gen-X & millennial men The company will likely: Review the current agency roster/seek additional assistance Keep ...

Sales lead: Contact the new CMO for specifics about her future plans.  Synopsys hired Ann Minooka as CMO, effective September 2023. Minooka most recently served as SVP & CMO of Ampere.  She is tasked with leading global brand strategy, communications, and all marketing operations.  Target demographic: Businesses  The company will likely: Ramp digital spend back up Experiment with new ad channels Build out the agency roster Digital and social insights (digital ...

Sales lead: This appointment will affect the company's ad placement and may lead to additional reviews.  Uber has completed the media review we told you about in May.  Omnicom Media Group now handles media duties for Uber's rideshare and delivery businesses.  ID Comms handled the review for Uber.  This replaces EssenceMediaCom.  Target demographic: Gen-Zers/millennials (delivery) & Gen-X (rideshare) The company will likely: Implement a new media strategy Review oth...

Sales lead: Reach out if you can help this network promote its new sports programming.  The CW Network selected Known as its media AOR in September 2023. The agency will handle media strategy, planning, buying, and optimization.  Known had been working with CW on a project basis.  This move comes as CW expands into live sports with the recent addition of LIV Golf and ACC football and basketball.  We predicted roster shifts when we told you about CW naming Chris Spadaccini as CMO...

Sales lead: This will likely lead to the company utilizing new marketing tactics.  Lamborghini appointed BMF as its experiential AOR in September 2023. The agency will focus on influencers and social media.  The partnership is set for four years.  Target demographic: Affluent millennial men The company will likely: Partner with influencers Increase social/digital spend Build out its agency roster Digital and social insights (digital ad spend, effectiveness, im...

Sales lead: This will affect the organization's ad spend & could lead to agency hires.  The American Civil Liberties Union (ACLU) promoted Kriston McIntosh to chief communications & marketing officer in September 2023. McIntosh joined the organization a year ago as deputy chief communications officer. She also brings agency experience from her time with Hamilton Place Strategies and Edelman. McIntosh now leads the brand studio, media relations, marketing, digital engagement, inter...

Sales lead: This hire will likely lead to spend shifts and possible agency appointments.  American International Group (AIG) hired Ed Dandridge as EVP and chief marketing & communications officer, effective October 16th, 2023. This is Dandridge's second stint with the company as he served as chief marketing & communications officer of AIG's general insurance business from April 2018 to September 2020.  He is now responsible for global brand, marketing, and communications.  Targ...

Sales lead: Contact the new CMO now for more information about his future plans.  PitchBook brought in Paul Stoddart as CMO, effective September 2023. Stoddart most recently served as Salesforce's customer & partner success CMO.  He is now responsible for brand, creative, media, revenue, SEO, events, partnerships, & PR.  Target demographic: Businesses that need access to financial data  The company will likely: Increase ad spend Try new ad channels Outsource some m...