TGI Friday's picks up social agency amid CMO search (Score 44)
Sep 7, 2023

Sales lead: This appointment will affect the company's social strategy & may lead to additional roster shifts.  TGI Friday's appointed Spark as its social media engagement agency in September 2023 The agency will manage TGI's Facebook, Instagram, X, and TikTok profiles. It will also handle crisis management, community engagement, and creative content collaboration.  Friday's has not filled the CMO vacancy we recently told you about.  Target demographic: Millennials & Gen-Xers...

Millennial Digital Opps: DripDrop Hydration hires CMO amid YTD spend increases (Score 52)
Sep 7, 2023

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  DripDrop Hydration appointed John Shea as CMO, effective July 2023. Shea brings CMO experience from his time at Jimmy John's, and most recently, Mark Anthony Group. He now leads all of DripDrop's marketing operations. Target demographic: Millennials The company will likely: Continue ramping up digital spend Diversify digital ad placement Seek agency assistance ...

Millennial Media Opps: Early Warning hires CMO amid spend decreases (Score 50)
Sep 7, 2023

Sales lead: This hire will likely lead to higher ad spending & agency reviews.  Early Warning Services hired Andrea Gilman as CMO in June 2023. Gilman joins from Banyan, where she held the same title. She now leads all marketing operations for the company's money transfer platform, Zelle. Target demographic: Millennials  The company will likely: Ramp ad spend back up Experiment with new ad channels Review agency relationships Broadcast insights (TV ad creative...

Female Gen-X, Millennial Digital Opps: Lane Bryant brings in new CMO (Score 60)
Sep 7, 2023

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Lane Bryant (LB) hired Deborah Cavanagh as CMO, effective August 2023. Cavanagh previously served as CMO of Coldwater Creek and Talbots.  We told you about LB's new creative VP, Eric Asbury, in April. Target demographic: Gen-X & millennial women The company will likely: Ramp digital spend up Try additional digital channels Build out its agency roster Digital and social insight...

BFY Opps: KIND hires marketing chief amid spend declines (Score 55)
Sep 7, 2023

Sales lead: Contact the new CMO now for more information about his plans.  KIND appointed Osher Hoberman as CMO, effective August 2023.  Hoberman most recently served as business development & mergers/acquisitions VP at Mars.  He now leads all of KIND's marketing operations. Target demographic: Millennials & Gen-Xers with a female skew The company will likely: Return to higher spending levels Shift ad dollars around Review its current agency roster Broadcast i...

Harman promotes new JBL speakers with campaign (Score 71)
Sep 7, 2023

Sales lead: Get in touch now to help this brand promote its new product line.  Harman just kicked off a new campaign promoting its new JBL line of intelligent home speakers.  The new line is called JBL Authentics. The campaign is being supported across TV, print, and OOH with in-cinema ads as well.  In other news:  Harman filled the CMO vacancy we told you about late last year.  The company promoted Daniel Lee as CMO late last year. Lee served as VP & GM from 2018 to ...

Campaign Imminent: Beiersdorf concludes media review (Score 49)
Sep 6, 2023

Sales Lead: Beiersdorf recently appointed media AOR OMD, effective January 2024. Effective January 2024, the agency will operate a "framework" for all of Beiersdorf's brands and serve as the company's global media strategy partner. The hire concluded the review that kicked off in June 2022. This move expands OMD's relationship with Beiersdorf; the agency originally picked up its media account from Carat in 2018 but will now handle all of NA along with Europe. The shift is part o...

Gen-Z, Millennial Opps: PurposeBuilt taps CMO, shifts strategy under new Green Goblin AOR (Score 71)
Sep 6, 2023

Sales Lead: PurposeBuilt Brands selected Jon Bellante as its CMO in August 2023. Bellante joined the company in February 2022 as its marketing VP after having been a global marketing director for KitchenAid's global small appliances business. He succeeds Chad Hansen became PurposeBuilt's chief e-Commerce, innovation, and new ventures officer the same month after serving as its CMO for almost three years. The company will likely: Launch additional new work (more below) Co...

Campaign Imminent: Prudential sponsors the Rose Bowl for the next three seasons (Score 69)
Sep 6, 2023

Sales Lead: Prudential recently announced an official sponsorship of the Rose Bowl Game through the 2025-2026 games. To make the sponsorship possible, Prudential teamed up with Disney Advertising and the Tournament of Roses. The company will sponsor the next three college football seasons, which will likely lead to more sports marketing in general as well as experiential activation investment. Prudential has started leaning more heavily into sports marketing with player sponsors...

Millennial, Gen-X Opps: LG Electronics rebrands, launches campaign (Score 37)
Sep 6, 2023

Sales Lead: LG Electronics recently rolled out a new brand identity with a new campaign. Made by Wolff Olins, the campaign is titled "Life's Good" and features digital OOH ads at key sites nationwide. The ads involve a new shade of red across all platforms and newly created characters developed by the agency. They feature Australian singer, actor, and swimmer Cody Simpson, as you can tell from the video above. The company will likely: Roll out additional new work Seek ot...