Sales lead: The company will likely ramp up ad spend throughout tax season. TaxAct recently appointed Fallon as creative and media AOR. The agency has already launched its first campaign titled, "Let's get them over with." The push stars actor Adam Scott and is being supported across TV, digital, social, and audio.  Target demographic: Millennials & Gen-Xers with a male skew The company will likely:  Increase ad spend Try new marketing channels Seek additional agen...

Sales lead: The acquisition may lead to spend shifts & agency reviews.  Newk's Eatery was acquired by FSC Franchise Co. in late 2023. The financial terms of the deal have not been disclosed.  FSC plans on opening between 10-15 Newk's locations per year. FSC also owns Beef 'O' Brady's and The Brass Tap.  We told you about Newk's promoting Denise Pedini to CMO last summer.  Target demographic: Millennials & Gen-Xers The company will likely: Review current agency rost...

  Due Date: January 8, 2024; the question deadline passed while we were on our end-of-year publishing hiatus, but we wanted to keep you in the loop anyway Scope of Work: The Geneva Downtown Business Improvement District, NY seeks proposals from qualified event  organizers to create, market, and implement the not only the 2024 Glorious Garlic Festival the weekend of  August 3, 2024 but also to create the event for two additional years. The services desired are more fully described as fol...

Sales lead: Get in touch now to offer ad space.  The Clorox Company named FCB creative AOR for Burt's Bees, Kingsford, Fresh Step, and Brita. FCB already handles creative for Clorox's other top brands. Dentsu, the incumbent shop, was creative AOR from 2016 to 2023.  Target demographic: Primary shoppers (Gen-X & millennial moms) The company will likely: Increase ad spend Launch an ad campaign/fresh creative work Make additional agency changes Broadcast insights...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Contact the new marketing head to offer ad space & agency services.  Juiced Bikes (JB) lost its top marketer, Kerri Kaufman in November 2023. Kaufman joined the company in 2019 as marketing & eCommerce SVP. She is now the marketing & eCommerce VP of Willow.  JB hired Andrew Mosko as direct-to-consumer & marketing head in the same month. He appears to be the company's top marketer. We will be sure to update you if it decides to hire a new mark...

Sales lead: These leadership changes may lead to spend shifts or agency hires.  Willow hired Kerri Kauffman as marketing & eCommerce VP in November 2023. Kauffman joins from Juiced Bikes where she was the marketing & eCommerce SVP. The company promoted Sarah O'Leary to CEO in December.  O'Leary joined the company in 2019 as growth VP before being named CMO in 2020. She was then promoted to CCO in 2021. Target demographic: Millennial moms The compan...

  Sales lead: Reach out now as Jack continues its Crave marketing strategy in 2024. During the Q4 earnings call, Jack in the Box, Inc. execs briefly discussed marketing strategy. As part of the Crave strategy, Jack's "will continue to focus on relevant partnerships where they make sense, as well as showcasing Jack Box as his own celebrity." Y'all, he was included in People's Sexiest Man Alive issue. 2023 is something else. [jack box pic] For 2024, Jack's will continue to ficus prom...

Sales lead: This hire will directly impact the company's marketing strategy.  Brightcove hired Kathy Klingler as CMO, effective January 8th, 2024. Klingler most recently served as global chief marketing & communications officer of Rapid7. In her new role, Klingler is responsible for improving brand awareness, customer acquisition, and customer loyalty.  Target demographic: Businesses that need streaming services The company will likely: Return to 2021 spend levels Ex...