Sprouts Farmers Market to increase digital spend as it expands (Score 65)
Aug 8, 2023

Sales lead: Reach out if you can help this company improve brand awareness.  Sprouts Farmers Market disclosed in its Q2 2023 earnings report that it plans to increase marketing spend to improve brand awareness. The company now allocates 80% of its budget toward digital channels.  It is also working to improve personalization and encourage customer loyalty.  Sprouts has opened 14 new stores this year with 30 total planned for 2023.  The company currently has 100 ...

Campaign Imminent: GrubHub relaunches loyalty program (Score 64)
Aug 7, 2023

Sales Lead: GrubHub recently relaunched a refreshed version of its paid loyalty program, GrubHub+. The company also established a partnership with Shell's Fuel Rewards program. GrubHub+ members can receive gold status in Shell's program. GrubHub works with other brands such as Amazon Prime, Lyft, and Bank of America The company will likely: ​​​​​​​Launch a new campaign promoting GrubHub+ Pursue additional brand partnerships Return to higher spend Condu...

Male Opps: Scotts Miracle-Gro bolsters advertising efforts under new AOR (Score 70)
Aug 7, 2023

Sales Lead: Per execs in a recent earnings call, Scotts Miracle-Gro (SMG)'s marketing and sales team have driven most retail traffic. The company's US consumer media advertising was noted as key to building consumer engagement, which will be up 25% this year YOY. Since SMG's strategy is paying off, it will likely continue bolstering its advertising initiatives. Starting in and continuing from fiscal 2024, the company will start diversifying its promotions and marketing promotions. ...

Campaign Imminent: Duke's Mayonnaise taps new PR agency partner (Score 44)
Aug 7, 2023

Sales Lead: Duke's Mayonnaise recently selected Golden Word as its new PR agency partner. The brand will likely: Launch a new campaign Return to higher spend Seek additional new agency partners Target demographic:  Gen-X male sports enthusiasts Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YTD spend: So far this year, Duke's has only spent approximately $6.7k on na...

Campaign Imminent: Marriott expands agency relationship (Score 31)
Aug 7, 2023

Sales Lead: Marriott recently expanded its global partnership with On Hold Marketing & Communications with two new contracts. The hotel's Courtyard High Point (NC) and Santa Clara Marriott (CA) will now work with the agency on brand-approved on-hold messaging with local customization. The company will likely: Continue shifting spend I expect this to involve an increase in localized ad space in NC and CA Implement strategy shifts Seek additional new agency ...

Tinder to continue increasing ad spend, shifts focus toward Gen-Z women (Score 68)
Aug 7, 2023

Sales lead: Reach out now to score some of these extra ad dollars.  Tinder's DMs revealed some details regarding its marketing plans in the Q2 2023 Match Group earnings report. It will continue ramping up ad spend due to the success of the campaign we told you about earlier this year.  It also plans on making the app more appealing and fun for a younger audience.  The dating app is working on reaching women more effectively as well.  Target demographic: Gen-Z with a female sk...

Male Millennial, Gen-Z Opps: Wingstop debuts first work from new AOR (Score 64)
Aug 7, 2023

Sales lead: Reach out now to score some of these extra ad dollars.  Wingstop just kicked off a campaign starring rapper Latto.  The push will be supported across digital, social, and cinemas. The collaboration with Latto includes the new Latto's Lemon Herb Remix rub.  This is Wingstop's first big push since naming 72andSunny its creative AOR in April.  Target demographic: Gen-Z & Millennial males The company will likely: Increase ad spend for the next several months ...

Decision Makers on the Move Recap: Week of July 31 - August 4, 2023
Aug 7, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Accounts on the Move Recap: Week of July 31 - August 4th, 2023
Aug 7, 2023

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Major League Soccer's CMO departs (Score 32)
Aug 4, 2023

Sales lead: Be prepared to reach out once the league finds a new marketing chief.  Major League Soccer (MLS) lost its CMO, David Bruce, in August 2023. Bruce joined the league in 2012 as senior brand & integrated marketing VP. He was promoted to CMO in December 2022. We will be sure to update you as soon as MLS names a replacement.  Target demographic: Male Gen-Z & millennial soccer fans with a Hispanic skew Once it hires a new CMO, the organization will likely: Cont...