Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Amtrak |
Eliot Hamlisch |
EVP & CCO |
66 |
09/2023 |
Yes |
Edge Lead |
EVP & CMO - AMC Theatres |
AutoZone |
Bill Hackney |
Merchandising, Marketing, & Supply Chain EVP |
43 |
09/2023 |
No |
Edge Lead |
Merchandising SVP - AutoZone |
Biggby Coffee |
Rita Bettino |
CMO |
59 |
09/2023 |
Yes |
Edge Lead |
Owner & Principal - Cheetah Marketing Consulting |
BlackLine |
Zach Deming |
Marketing SVP |
64 |
06/2023 |
No |
Edge Lead |
Corporate & Brand Marketing VP - BlackLine |
Bullhorn |
Jonathan Bedard |
CMO |
44 |
09/2023 |
No |
Edge Lead |
Product Marketing SVP - Bullhorn |
Charlotte Tilbury Beauty |
Lisa Lesman |
NA Marketing SVP |
61 |
05/2023 |
Yes |
Edge Lead |
Marketing Consultant - Marc Jacobs |
Discover The Palm Beaches |
Milton Segarra |
President & CEO |
36 |
10/2023 |
No |
Edge Lead |
CMO - Discover The Palm Beaches |
DSW |
Laura Denk |
President |
53 |
07/2023 |
Yes |
Edge Lead |
Chief Merchandising Officer & EVP - Michaels |
Goodles |
Stacie Hadjuk |
CMO |
52 |
01/2023 |
No |
Edge Lead |
Marketing Growth Strategist - Goodles |
Lincoln |
Heidi Shafer |
NA Director |
50 |
09/2023 |
Yes |
Edge Lead |
GM - Ford |
Midtown Athletic Club |
Alex Schwartz |
CMO |
43 |
05/2023 |
No |
Edge Lead |
Marketing VP - Midtown Athletic Club |
Nature's Sunshine Products |
Sarah Crockett |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
Global CMO - Dickies |
Outer |
Phuong Petersen |
CMO |
53 |
2023 |
Yes |
Edge Lead |
CMO - SimpleTire |
Sephora |
Artemis Patrick |
NA CEO |
65 |
04/2024 |
No |
Edge Lead |
Global Chief Merchandising Officer - Sephora |
Spring Health |
Joanna Lord |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
CMO - Reforge |
SurveyMonkey |
Amit Prakash |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
Global Growth Marketing Head - SurveyMonkey |
Target |
Stephanie Stopulos |
Marketing VP |
61 |
01/2023 |
Yes |
Edge Lead |
EVP & Managing Director - Starcom |
Yelp |
Brigitte Ehman |
Marketing SVP |
55 |
06/2023 |
No |
Edge Lead |
VP & Chief of Staff - Yelp |