Sales lead: Reach out if you can help this company promote its new loyalty program. Shipley Do-Nuts just debuted Do-Happy Rewards, the company's first loyalty program. The company also announced a five-year expansion plan with a goal of doubling in size. New territories include KS, IN, KY, MO, and OH.  We told you about Shipley's new CEO earlier this year.  Target demographic: Gen-Xers The company will likely: Return to higher ad spending Increase promotional activ...

Sales lead: Contact the new CMO for more information about his future plans.  SurveyMonkey tapped Amit Prakash as CMO, effective September 2023. Prakash joins from Cloudflare, where he served as global growth marketing head. As CMO, Prakash is responsible for growth marketing and improving the customer experience. Target demographic: Businesses The company will likely: Keep increasing digital spend Try new ad channels Review the agency roster Digital and socia...

Sales lead: These appointments will affect the brand's marketing strategy & may lead to additional reviews.  Sparkling ICE (SI) brought in two new AORs in September 2023. Red Tettemer O'Connell + Partners (RTO+P) is now the creative AOR, and MRM Media is the media AOR. RTO+P is responsible for creating campaigns, storytelling, and visual content.  MRM will handle all media strategy.  Target demographic: Gen-Xers & millennials with a female skew The brand will likely: ...

Sales Lead: Liquid Death (LD) recently debuted its latest intentionally outrageous celebrity-partnered merchandise. The company teamed up with Tom Segura on The Tom Segura Recycling Glory Hole. This initiative is part of an effort to bolster its sustainability message and merchandise business, which have included cause marketing efforts like this one. A portion of the proceeds from this product's sales to go non-profits under LD's ongoing #DeathToPlastic initiative. LD i...

Sales Lead: Chamberlain Coffee (CC) has started broadening its target demographic outside of its typical Gen-Z and millennial fanbase. This move comes not long after CC raised funding in August 2022 and more in June 2023. In September 2023, CC launched three of its coffee bags at 375+ Target stores across the nation; it had already worked with retail distribution partners such as Sprouts, Walmart, and Albertsons. This shift closely followed the hire of CMO Liz Ahern, who was hir...

Sales lead: Get in touch with the new CMO for more details about his future plans.  Bullhorn promoted Jonathan Bedard to CMO, effective September 2023. Bedard joined the company in 2019 as product marketing SVP. He is now responsible for demand generation, content, operations, and creative.  Target demographic: Businesses that need staffing assistance The company will likely: Keep increasing digital spend Try additional ad channels Seek agency assistance Digit...

Due Date: October 18, 2023 Scope of Work: The New York State Dept. of Agriculture & Markets is seeking qualified bidders to submit proposals to design & implement a comprehensive marketing & advertising campaign to promote over 50 county & local fairs throughout the State. The purpose is to develop a multi-faceted marketing campaign that will educate the general public, gain consumer attention & help increase attendance. Contact: John Ross // procurement.info@agriculture.ny.gov (primary...

Sales lead: Reach out to the new marketing SVP now for more information about her future plans.  Yelp recently promoted Brigitte Ehman to marketing SVP. Ehmam joined the company in 2016 and most recently served as VP and chief of staff. I believe this fills the CMO vacancy we told you about earlier this year. However, we will be sure to let you know if the company does hire a new CMO. Target demographic: Gen-Zers & millennials  The company will likely: Continue rampi...

Sales lead: This hire could lead to spend shifts or agency appointments.  DSW named Laura Denk president in July 2023. Denk most recently served as chief merchandising officer & EVP of Michaels.  In her new role, Denk will lead merchandising, marketing, and the customer experience.  Target demographic: Millennial & Gen-Z women The company will likely: Continue ramping up digital spend (It has already spent more YTD than it did during full-year 2022) Seek agency assis...

Sales lead: This hire will affect the company's marketing strategy & agency roster.  Biggby Coffee (BC) brought in Rita Bettino as CMO in September 2023.  Bettino spent the past five years as owner and principal of Cheetah Marketing Consulting.  Prior to that, she was the marketing director of PepsiCo Foodservice.  Bettino replaces Michele Waits, who is now the CMO of United Olive Oil Import.  We told you about BC's new regional AOR in January.  Target demographic: Millenni...