Sales Lead: Authority Brands (AB) recently appointed 360PR+'s Powers Brand Communications as the PR AOR for three of its brands. The agency will now work on Authority's Monster Tree Service, Mosquito Squad, and DoodyCalls brands. Powers will focus on bolstering brand awareness and utilizing high-engagement campaigns to reach new customers, both locally and nationally. We predicted that agency hires would follow AB's recent promotion of Heather McLeod to CGO. This shift seems to ha...

Sales Lead: Codigo 1530, a tequila brand owned by Pernod Ricard (PR), selected Argonaut as its creative AOR, concluding a competitive pitch. The agency will focus on driving awareness and brand differentiation with an upcoming campaign. PR acquired Codigo in October 2022, which gave the company a more diversified portfolio of tequila brands. We predicted that PR would make agency hires when it promoted CMO Colin Kavanagh last month. The brand will likely: Continue bolsterin...

Sales Lead: Stephanie Lynn became the chief commercial officer at Barstool Sports earlier in 2023. Lynn joined from Edgewell Personal Care, where she was the SVP of the global e-Commerce and consumer experience. This role's responsibilities included D2C, B2B, Amazon, omni-channel, digital marketing, analytics, CRM, and digital content creation. She seems to have succeeded Tom Boland, Barstool's CMO until March 2023, but we will, of course, update you as we learn more. ...

Media Sales Lead: Cresco Labs recently became the first-ever THC brand to advertise on Spotify; though its ads don't say "cannabis," they do advertise "wellness products." The deal involves programmatic buys, in-app digital banners, native, and connected TV (CTV) content. The goal is to attract as many new and existing customers as possible to Cresco's website and brick-and-mortars. Made by the company's creative agency, Sister Merci, the campaign Key Lead Takeaways: This marks a bolsterin...

Sales Lead: Westminster Kennel Club (WKC), which hosts a famous annual dog show in NYC, selected Beekman Social as its digital, creative, and influencer AOR. The agency will develop digital content that bolsters widespread brand awareness along with year-round customer engagement. Beekman will lead custom digital and social strategy development, year-round partnership programming, original content creation, event strategy, and event execution. It will create a fresh email newsletter...

Sales lead: Contact the new CMO for more information about her future plans.  Starkey Hearing has filled the CMO vacancy we told you about in May. The company decided to promote Karen Dvorak to fill the position. Dvorak joined the company in 2009 and most recently served as communications VP.  Target demographic: Boomers The company will likely: Ramp digital spend back up Experiment with new ad channels Build out the agency roster Digital and social insights (...

Due Date: October 19, 2023; questions due October 9 Scope of Work: The City of Lauderhill, Florida is actively seeking proposals from all qualified and interested firms with the experience and technical qualifications to provide Branding and Marketing services, in accordance with the terms, conditions, and scope of services of this solicitation document (RFP). The scope of services for this solicitation shall include, but is not limited to the development of a strategic brand and recommend...

Sales lead: This initiative should lead to higher ad spending & possibly agency reviews.  Family Dollar (FD) just kicked off a digital transformation project.  Phase one is a new mobile app set to launch in October.  The app includes an improved wallet feature to help users manage coupons, weekly ads, and product searches. After that, it will roll out in-app shopping, personalization, and a rewards program.  The company partnered with Publicis.Sapient to lead the project. T...

Sales lead: Get in touch to help this company promote the new app, loyalty program, and stores.  Mejuri just rolled out a new app and loyalty program called Mejuri+. It offers exclusive access to new products, priority sales access, free shipping on Mondays, and a birthday gift.  Plus, Mejuri is opening new brick-and-mortar stores in Miami, Nashville, San Francisco, and Los Angeles.  This will bring its total store count to 29.  Target demographic: Millennial & Gen-X ...

Sales lead: The CMO hire will likely lead to increased ad spending & agency reviews. Lyft announced Felipe Avila will join the company as CMO. Avila spent the past six years as The Container Store's marketing VP.  He now leads all of Lyft's marketing operations.  In other news: Lyft just launched a new feature called Women+ Connect. This matches women and nonbinary drivers with women and nonbinary riders. It is currently testing the feature in Chicago, Phoenix, San Di...