Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Shutterfly selected Bree Casart as CMO in July 2023. Casart joins from Hanna Andersson, where she served as digital head. She now leads all of Shutterfly's marketing activities.  Target demographic: Gen-X & millennial women The company will likely: Continue ramping up ad spend Experiment with new ad channels Review the current agency roster Broadcast insights (TV ad c...

Sales Lead: Pinterest recently launched a campaign that will run through the end of November 2023. Made in-house, this new installment of Pinterest's larger "It's Possible" integrated global campaign highlights how Pinterest helps people discover and experience new things. It rolled out across TV, cinematic, streaming TV, social, digital, and programmatic activations. The campaign also involves pop-up experiential activations complete with activities such as making mocktails, gettin...

Sales lead: This hire will likely lead to spend shifts & possible agency reviews.  U.S. Bank (USB) hired Michael Lacorazza as CMO, effective September 2023. Lacorazza most recently served as CEO of Frontpoint. Prior to that, he was the CMO of Wells Fargo.  Target demographic: Male Millennials & Gen-Xers The company will likely: Implement new marketing strategies Review the current agency roster Broadcast insights (TV ad creative spend, effectiveness, impressions...

Sales lead: This promotion will affect the company's marketing strategy & agency roster.  Zoom promoted Nick Chong to chief customer officer in June 2023. Chong joined the company in 2012 as product marketing head and most recently served as global services head.  This follows the former CMO, Janine Pelosi, leaving the company in May.  This leads me to believe the company replaced Pelosi with Chong. Target demographic: Businesses  The company will likely: Shift ad do...

Media Sales Lead: Costco partnered with Sesame, a healthcare marketplace, to provide its members with telehealth services. Sesame will provide Costco members with virtual primary care, health checkups, virtual mental health therapy, and 10% off Sesame's other services. In other news, Costco started increasing digital spend in 2021. Then, it really started ramping spend up this year, having already surpassed full-year 2022 spend.  Key Lead Takeaways: Costco will likely continue increasing s...

Sales lead: The company may shift around ad dollars & make agency changes now that it is under new ownership.  Splunk entered an agreement to be acquired by Cisco for $28b. This will reportedly create one of the largest software companies in the world.  The deal, which is still subject to regulatory approval, is expected to close in Q3 2024. Splunk's CEO, Gary Steele, will join the Cisco leadership team and report to chair and CEO Chuck Robbins.  Target demographic: Businesse...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Redken Hair Care, a L'Oreal brand that already has products via other companies, recently launched its own D2C website. Fans can now buy Redken products straight from the brand as well as through existing distribution partners such as local salons, Amazon, and Ulta. This shift, of course, makes Redken's products available to a much larger audience. The brand has also started reaching milestones where sustainable packaging is concerned. Its formulas and mindful manu...

Sales lead: Get in touch now to score some of these extra campaign ad dollars.  Realtor.com just launched a brand campaign called "Most Trusted."  The push includes one 30-second and four 15-second video ads. The spots are being supported on TV, digital, print, and social media.  Target demographic: Millennials & Gen-Xers The company will likely: Ramp up ad spend over the next several months Keep moving ad dollars from TV to digital channels Build out the agency ro...