Sales lead: Keep an eye on this company so that you can reach out once it hires a new CMO. Starkey Hearing lost the CMO we told you about last year, Denise Steinbring. During her short tenure, Steinbring handled corporate communications, events, creative, and global product marketing.  She is now a fractional CMO for Chief Outsiders. We will be sure to update you as soon as any news surfaces.  Target demographic: Boomers Once it finds a new CMO, the company will likely: ...

Sales lead: Reach out now to offer ad space & agency assistance.  Six Flags (SF) disclosed some of its 2023 marketing plans in its first earnings report (Q1) since hiring a new CMO.  The company plans on increasing ad spend as there is a direct correlation between higher ad spending and better park attendance.  SF is also increasing spend to promote festivals/events, park improvements, and new food/beverage offerings.  It is launching a new mobile app in June with an improved map,...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Due Date: June 7, 2023; questions due May 22 (we are aware the turnaround here is tight, but wanted to keep you in the know) Scope of Work: New York State - Empire State Development (ESD) - is seeking a firm to handle its up to $50 million annual marketing budget for programs related to economic development which includes business attraction, retention and expansion, and tourism promotion. Contact: ESD will accept written questions via dedicated email from prospective Respondents regard...

Due Date: June 8, 2023 (due date for questions not provided) Scope of Work: Oklahoma State University is accepting proposals for a number of integral marketing services to increase brand awareness, conduct and measure brand perception, execute and deliver creative work, among other items detailed below. Each service below will serve to positively impact the institution's recruitment and retention as well as the brand’s overall visibility and perception. An organization can bid on one servi...

Sales Lead: Bath & Body Works (B&BW) named Maurice Cooper as its first-ever chief customer officer (CCO), effective May 2023 (we are still attempting to confirm Cooper's email & will update as we learn more) Cooper joined from Target, where he was the SVP of guest and brand experience marketing. In this role, he oversaw all omnichannel traffic and development, and he executed brand, category, and promotional marketing. Now, he will execute a comprehensive strategy to str...

Sales Lead: Absolut has teamed up with Ocean Spray on a new ready-to-drink vodka. The brands have already started partnering on integrated programming, innovation, co-packaging, innovation, and new and reportedly exciting ways this summer. The vodka line itself will launch in early 2024, so promotional material will likely launch soon. The brand will likely: Continue shifting strategy Return to higher spend Select additional new agency partners following a recent hire (...

Sales lead: Contact the new CMO to offer ad space & agency services.  Nexon America selected Kendall Boyd as CMO in May 2023. Boyd joins from NCSOFT, where he served as marketing SVP. He now leads Nexon's marketing operations.  Target demographic: Gen-Z The company will likely: Ramp digital spend back up Experiment with different ad channels Outsource some marketing responsibilities to agency partners Digital and social insights (digital ad spend, effectivenes...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Netspend hired Phil Archer as CMO, effective April 2023. This is Archer's second stint at Netspend as he was the marketing SVP from 2000 to 2004. He most recently served as an advisor for Wiser Partners.  Archer now leads all of Netspend's marketing initiatives.  Target demographic: Millennial/Gen-X consumers and businesses The company will likely: Continue ramping up nation...