Digital Boomer Opps: Starkey Hearing's CMO departs amid spend declines (Score 31)
Sales lead: Keep an eye on this company so that you can reach out once it hires a new CMO..png)
- Starkey Hearing lost the CMO we told you about last year, Denise Steinbring.
- During her short tenure, Steinbring handled corporate communications, events, creative, and global product marketing.
- She is now a fractional CMO for Chief Outsiders.
- We will be sure to update you as soon as any news surfaces.
Target demographic: Boomers
Once it finds a new CMO, the company will likely:
- Invest in new ad channels
- Increase ad spend
- Review the current agency roster/seek additional assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Starkey has not allocated any budget toward digital display ads so far this year.
- 2021-2022 spend: Full-year spend plummeted from $72.7k to $5.3k in 2022.
- 2022 data: 665.7k impressions via Facebook.
- Ad location: It placed 100% of these ads directly onto facebook.com.
Additional channel insights
- Vivvix: Starkey also invests in OOH, print, and local broadcast.
Agency analysis:
- Opportunity: Start working on your pitches so that you are prepared to reach out once Starkey finds a new CMO.
- Current roster:
- ICF Next: creative AOR
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.
