Digital Gen-Z Opps: Nexon hires new marketing head (Score 50)

Sales lead: Contact the new CMO to offer ad space & agency services. 

  • Nexon America selected Kendall Boyd as CMO in May 2023.
  • Boyd joins from NCSOFT, where he served as marketing SVP.
  • He now leads Nexon's marketing operations. 

Target demographic: Gen-Z

The company will likely:

  • Ramp digital spend back up
  • Experiment with different ad channels
  • Outsource some marketing responsibilities to agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Nexon spent approximately $762.8k on digital display ads YTD, a significant decrease from $3.4m spent in this channel during the same time period of 2022. 
  • YTD data: 213.1m impressions via desktop display (69%), Instagram (22%), Facebook (5%), and desktop video (4%).
  • 2021-2022 spend: Full-year spend jumped from $2.9m in 2021 to $9.5m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as,,,, and 

Additional channel insights  

  • Top podcasts sponsored: CoinDesk Podcast Network and The Breakdown. 

Agency analysis:

  • Opportunity: Reach out to the new CMO now to be top-of-mind. 
    • Nexon does not currently work with any agencies to the best of my knowledge. 

Insight Sources: Digital spend insights estimated by Pathmatics; podcast data estimated by Podchaser