Decision Makers on the Move Recap: Week of May 15 - 19, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
1-800-Flowers
Josh Peoples
Food Brands Marketing SVP
63
03/2023
Yes
Edge Lead
NA Sales SVP & CMO - Scotts Miracle-Gro
Cava Grill
Andrew Rebhun
CEO
74
05/2023
Yes
Edge Lead
CMO - El Pollo Loco
Certinia
Rick Caccia
CMO
52
05/2023
Yes
Edge Lead
CMO - Palo Alto Networks
D2L
Jennifer Ogden-Reese
CMO
50
05/2023
Yes
Edge Lead
CMO - 2U
Hero Bread
YuChiang Cheng
Interim CMO
44
09/2022
Yes
Edge Lead
Chief Product Officer - Zwift
JustFoodForDogs
Michael Parness
CMO
59
04/2023
Yes
Edge Lead
CDO - Ste. Michelle Wine Estates
Lucid Motors
Andrea Soriani
Marketing VP
64
04/2023
Yes
Edge Lead
Marketing, Sales, & Strategy Consultant - Independent
MixMode
Karen Buffo
CMO
66
04/2023
Yes
Edge Lead
CMO - Anomali
Mr. Cooper
Chris Moloney
CMO & SVP
49
05/2023
Yes
Edge Lead
CMO - Brinks Home
Netspend
Phil Archer
CMO
58
04/2023
Yes
Edge Lead
Advisor - Wiser Partners
Polar Electro
Peggy Ang
US President
59
02/2023
Yes
Edge Lead
CMO - LG Electronics
Rouses Markets
Ron Bonacci
Advertising & Marketing VP
50
01/2023
Yes
Edge Lead
Marketing, Advertising, & PR VP - Weis Markets
Teacher Created Materials
Alexandra Smith
CMO
59
05/2023
Yes
Edge Lead
Marketing SVP - William H. Sadlier
The Atlantic
Tyler Watson
Marketing EVP
67
05/2023
Yes
Edge Lead
US Production & Activation Head & VP - Conde Nast