Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
1-800-Flowers |
Josh Peoples |
Food Brands Marketing SVP |
63 |
03/2023 |
Yes |
Edge Lead |
NA Sales SVP & CMO - Scotts Miracle-Gro |
Cava Grill |
Andrew Rebhun |
CEO |
74 |
05/2023 |
Yes |
Edge Lead |
CMO - El Pollo Loco |
Certinia |
Rick Caccia |
CMO |
52 |
05/2023 |
Yes |
Edge Lead |
CMO - Palo Alto Networks |
D2L |
Jennifer Ogden-Reese |
CMO |
50 |
05/2023 |
Yes |
Edge Lead |
CMO - 2U |
Hero Bread |
YuChiang Cheng |
Interim CMO |
44 |
09/2022 |
Yes |
Edge Lead |
Chief Product Officer - Zwift |
JustFoodForDogs |
Michael Parness |
CMO |
59 |
04/2023 |
Yes |
Edge Lead |
CDO - Ste. Michelle Wine Estates |
Lucid Motors |
Andrea Soriani |
Marketing VP |
64 |
04/2023 |
Yes |
Edge Lead |
Marketing, Sales, & Strategy Consultant - Independent |
MixMode |
Karen Buffo |
CMO |
66 |
04/2023 |
Yes |
Edge Lead |
CMO - Anomali |
Mr. Cooper |
Chris Moloney |
CMO & SVP |
49 |
05/2023 |
Yes |
Edge Lead |
CMO - Brinks Home |
Netspend |
Phil Archer |
CMO |
58 |
04/2023 |
Yes |
Edge Lead |
Advisor - Wiser Partners |
Polar Electro |
Peggy Ang |
US President |
59 |
02/2023 |
Yes |
Edge Lead |
CMO - LG Electronics |
Rouses Markets |
Ron Bonacci |
Advertising & Marketing VP |
50 |
01/2023 |
Yes |
Edge Lead |
Marketing, Advertising, & PR VP - Weis Markets |
Teacher Created Materials |
Alexandra Smith |
CMO |
59 |
05/2023 |
Yes |
Edge Lead |
Marketing SVP - William H. Sadlier |
The Atlantic |
Tyler Watson |
Marketing EVP |
67 |
05/2023 |
Yes |
Edge Lead |
US Production & Activation Head & VP - Conde Nast |