Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: The creative appointment & campaign launch signal the company will increase ad spend over the coming months.  Eventbrite just kicked off the first campaign from its new creative AOR, Mojo Supermarket. The push will be supported across digital and social media. It is encouraging people to get back out and attend events following the pandemic.  Target demographic: Businesses & consumers that need event planning services The company will likely: Keep ramping u...

Sales lead: Get in touch to offer ad space & agency assistance.  Ancestry appointed Publicis Vita as its global media AOR. The agency will handle global media strategy, planning, partnerships, and buying. Medialink handled the review, which replaced incumbent shop OMD. In other news:  Ancestry just launched a campaign called "It's a Family Thing." The push includes multiple spots that will be supported across Hulu, YouTube, ABC, NBC, CNN, Peacock, and Eye!.  Ancestry'...

Sales lead: Reach out now to score some of these extra campaign ad dollars.  North Shore Bank (NSB) just named Laughlin Constable its creative & media AOR. NSB has been using the agency for PR for over 20 years. The agency has already launched a campaign called "Bank Your Best Life." The details regarding the campaign are sparse, but it is digitally based.  Target demographic: Gen-Xers & millennials The company will likely: Increase ad spend over the next several mon...

Sales lead: This promotion may lead to spend shifts or agency hires.  Gainsight promoted Scott Salkin to CMO in July 2023. Salkin joined the company in 2018 and most recently served as SVP & GM of its CS platform. He now leads all marketing operations.  Target demographic: Businesses The company will likely: Ramp ad spend back up Experiment with new ad channels Outsource some marketing duties to agency partners Digital and social insights (digital ad spend, ef...

Sales lead: These DM shifts will affect the company's marketing strategy & could lead to agency appointments.  Hand & Stone Massage Spa (H&S) promoted Lisa Rossmann to chief brand officer in September 2023. Rossmann joined the company in 2012 and most recently served as service & product SVP. Earlier this year, H&S named Siddharth Desai chief digital & technology officer. Desai is responsible for digital technology, franchise expansion, and brand growth.  ...

Sales Lead: FanDuel Casino recently debuted a new campaign, "Winning is Undefeated," and premiered an exclusive new game. Made by recently-appointed creative AOR Mischief @ No Fixed Address, the campaign rolled out across TV, contextual OOH, and social channels. The campaign started out in key markets such as NJ, PA, and MI but may expand to other areas down the road. FanDuel Casino also launched Fort Knox Cleopatra, which builds on the popular IGT Cleopatra game. FanDuel Casi...

Sales lead: Get in touch with the new CMO for specific details regarding her future plans.  The Shade Store (TSS) hired Sara Griffin as CMO in September 2023. Griffin joins from Saks Off 5th, where she served as chief marketing & analytics officer. She now leads all of TSS's marketing initiatives. Target demographic: Gen-X & millennials with a female skew The company will likely: Keep increasing digital spend Diversify digital ad placement Outsource some marketing ...

Sales lead: Keep an eye on this brand because a CMO hire will likely lead to spend shifts & agency appointments.  Saks Off Fifth lost its chief marketing & analytics officer, Sara Griffin, in September 2023. Griffin is now the CMO of The Shade Store. We told you about SOF reorganizing its leadership team and making Griffin its top marketer in June. We will be sure to update you as soon as the brand names a replacement. Target demographic: Millennial women Once it hires a n...