Decision Makers on the Move Recap: Week of October 2 - 6, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
ACLU
Kriston McIntosh
Chief Communications & Marketing Officer
44
09/2023
Yes
Edge Lead
Deputy Chief Communications Officer - ACLU
AIG
Ed Dandridge
EVP & Chief Marketing & Communications Officer
52
10/2023
Yes
Edge Lead
President - ScaleWith
Gainsight
Scott Salkin
CMO
41
06/2023
Yes
Edge Lead
SVP & GM - CS Platform
GoTo
Peter Mahoney
CMO
58
08/2023
Yes
Edge Lead
CEO - Plannuh
Hand & Stone Massage Spa
Lisa Rossmann
Chief Brand Officer
68
09/2023
No
Edge Lead
Service & Product SVP
Lucas Oil
Deidra Colvin
CSO
49
09/2023
Yes
Edge Lead
CEO - EDGE Mentoring
Pinstripes
Shannon Keller
CMO
61
09/2023
Yes
Edge Lead
CMO - Fransmart
PitchBook
Paul Stoddart
CMO
49
09/2023
Yes
Edge Lead
Customer & Partner Success CMO - Salesforce
Porcsche
Timo Resch
President & CEO
24
11/2023
Yes
Edge Lead
Customer, Brand, & Sales VP - BMW
Shutterfly
Bree Casart
CMO
49
07/2023
Yes
Edge Lead
Digital Head - Hanna Andersson
Sonatype
Megan Lueders
CMO
50
09/2023
Yes
Edge Lead
CMO - Silicon Labs
Synopsys
Ann Minooka
CMO
49
09/2023
Yes
Edge Lead
SVP & CMO - Ampere
The CW Network
Paul Catalano
Sports Marketing VP
80
09/2023
Yes
Edge Lead
Affiliate Marketing Manager - CBS
The Shade Store
Sara Griffin
CMO
50
09/2023
Yes
Edge Lead
Chief Marketing & Analytics Officer - Saks Off 5th
Tiffany & Company
Hector Muelas
Chief Brand Creative Officer
49
09/2023
Yes
Edge Lead
Global Marketing & Creative SVP - Expedia Group
U.S. Bank
Michael Lacorazza
CMO
50
09/2023
Yes
Edge Lead
CEO - Frontpoint
Zoom
Nick Chong
Chief Customer Officer
68
06/2023
No
Edge Lead
Global Services Head - Zoom