Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
ACLU |
Kriston McIntosh |
Chief Communications & Marketing Officer |
44 |
09/2023 |
Yes |
Edge Lead |
Deputy Chief Communications Officer - ACLU |
AIG |
Ed Dandridge |
EVP & Chief Marketing & Communications Officer |
52 |
10/2023 |
Yes |
Edge Lead |
President - ScaleWith |
Gainsight |
Scott Salkin |
CMO |
41 |
06/2023 |
Yes |
Edge Lead |
SVP & GM - CS Platform |
GoTo |
Peter Mahoney |
CMO |
58 |
08/2023 |
Yes |
Edge Lead |
CEO - Plannuh |
Hand & Stone Massage Spa |
Lisa Rossmann |
Chief Brand Officer |
68 |
09/2023 |
No |
Edge Lead |
Service & Product SVP |
Lucas Oil |
Deidra Colvin |
CSO |
49 |
09/2023 |
Yes |
Edge Lead |
CEO - EDGE Mentoring |
Pinstripes |
Shannon Keller |
CMO |
61 |
09/2023 |
Yes |
Edge Lead |
CMO - Fransmart |
PitchBook |
Paul Stoddart |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
Customer & Partner Success CMO - Salesforce |
Porcsche |
Timo Resch |
President & CEO |
24 |
11/2023 |
Yes |
Edge Lead |
Customer, Brand, & Sales VP - BMW |
Shutterfly |
Bree Casart |
CMO |
49 |
07/2023 |
Yes |
Edge Lead |
Digital Head - Hanna Andersson |
Sonatype |
Megan Lueders |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
CMO - Silicon Labs |
Synopsys |
Ann Minooka |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
SVP & CMO - Ampere |
The CW Network |
Paul Catalano |
Sports Marketing VP |
80 |
09/2023 |
Yes |
Edge Lead |
Affiliate Marketing Manager - CBS |
The Shade Store |
Sara Griffin |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
Chief Marketing & Analytics Officer - Saks Off 5th |
Tiffany & Company |
Hector Muelas |
Chief Brand Creative Officer |
49 |
09/2023 |
Yes |
Edge Lead |
Global Marketing & Creative SVP - Expedia Group |
U.S. Bank |
Michael Lacorazza |
CMO |
50 |
09/2023 |
Yes |
Edge Lead |
CEO - Frontpoint |
Zoom |
Nick Chong |
Chief Customer Officer |
68 |
06/2023 |
No |
Edge Lead |
Global Services Head - Zoom |