Digital B2B Opps: Gainsight promotes CMO amid spend declines (Score 41)
Sales lead: This promotion may lead to spend shifts or agency hires. .png)
- Gainsight promoted Scott Salkin to CMO in July 2023.
- Salkin joined the company in 2018 and most recently served as SVP & GM of its CS platform.
- He now leads all marketing operations.
Target demographic: Businesses
The company will likely:
- Ramp ad spend back up
- Experiment with new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Gainsight spent just $400 on digital display ads YTD, a significant decrease from $33.6k spent in this channel during the same time period of 2022.
- 2021-2022 spend: Full-year spend equaled $36.8k in 2021 and $33.6k in 2022.
- 2022 data: 1.6m impressions via desktop video (78%), mobile display (11%), and desktop display (11%).
- Ad location: It placed 99% of these ads directly onto sites such as youtube.com, marketwatch.com, wsj.com, and mansionglobal.com. It placed 1% of these ads indirectly through The Trade Desk onto 11alive.com.
Agency analysis:
- Opportunity: Get in touch with the recently-promoted CMO now to be top-of-mind.
- Gainsight does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
