Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Start reaching out now to offer ad space ahead of the upcoming campaign.  Mimecast appointed a team of IPG agencies as its global AOR in October 2023. The team consists of Weber Shandwick, Jack Morton, and Genuine.  The agencies will handle PR, creative, experiential, and integrated marketing strategy. The first campaign is scheduled for November 2023. We told you about Mimecast naming Noble People NY as its media AOR in July.  Target demographic: Businesses tha...

Sales lead: This hire will directly impact the museum's agency roster & marketing strategy.  Philadelphia Museum of Art (PMA) appointed Paul Dien as CMO, effective September 2023. Dien joins from Grammy Museum where he served as advancement & partnerships VP.  He now leads all of PMA's marketing initiatives.  Target demographic: Millennial & Gen-X tourists The museum will likely: Continue increasing digital ad spend Experiment with new marketing tactics Review the ...

Sales lead: Get in touch to help Carhartt promote its new retail partnership.  Carhartt teamed up with Lowe's to offer its apparel online at Lowes.com and in stores. The collection includes duck jackets/vests, hoodies, T-shirts, work pants, and beanies.  Carhartt products are currently available at about 250 Lowe's stores in the Northeast, Midwest, and Pacific Northwest.  It will roll out in another 250 stores across TX, CA, and the Southeast early next year.  Target demograp...

Sales lead: Reach out to the new marketing leader for more information about her plans.  P.F. Chang's (PFC) promoted Kristen Gray to marketing VP in August 2023. We told you about marketing SVP Genaro Diaz leaving in the same month. This leads me to believe Gray is now the chain's top marketer. Gray joined the company earlier this year as senior director of brand marketing. Target demographic: Millennials & Gen-Xers The company will likely: Ramp ad spend up Diversi...

Sales lead: Reach out now to offer campaign ad space.  Nulo Pet Food just kicked off its first-ever national campaign featuring its newest brand ambassador Simone Biles and her French Bulldogs.  The push is called "Fuel Incredible" and will be supported across social, digital, CTV, OOH, and digital OOH.  Nulo is reportedly allocating $10m towards this campaign, which is scheduled to run for 12 months.  In other news:  Nulo named Amie Hansen CMO in May 2023. Hansen p...

Sales lead: This promotion will affect the organization's marketing strategy & could lead to agency hires. Austin FC (AFC) elevated Ryan Madden to marketing SVP filling the vacancy we told you about in June. Madden joined the team in 2021 as communications and media VP. He now leads all of AFC's marketing operations. Target demographic: Male Gen-Z & millennials with a Hispanic skew The organization will likely: Outsource some marketing duties to agency partners Seek ...

Sales lead: Reach out if you can help this company resonate with younger travelers.  Southwest Airlines just released a couple of new spots as part of its ongoing "Wanna Get Away" campaign. Southwest's creative AOR, GSD&M, created the ads.  It also disclosed that its main marketing priority in 2024 will be experimenting with new channels to reach Gen-Z and younger millennials.  The company's DMs noted many younger travelers use apps like TikTok instead of traditional travel apps f...

Sales lead: Contact the new CMO for more information about his future plans.  Poppi hired Andy Judd as CMO in August 2023. Judd most recently served as CCO of Laird Superfood. He was CMO of Yasso and ONE Brands prior to that. Judd replaces Lana Buchanan, who only held the position for about nine months. Target demographic: Millennials & Gen-Zers The company will likely: Increase digital spend Diversify digital ad placement Outsource some marketing duties to agenc...