Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Timberland hired Maisie Willoughby as VP & CMO, effective October 16th, 2023. Maisie Willoughby joins from Alexander Wang, where she served as chief brand marketing officer. She also brings agency experience from her time with Anomaly, Wieden+Kennedy, and Cult LDN. In her new role, Willoughby is responsible for global brand strategy, demand generation, and brand positioning.  Target ...

Sales lead: Contact the new CMO for more information about her future plans.  Alexander Wang (AW) lost its chief brand marketing officer, Maisie Willoughby, to Timberland in October 2023. It has already hired Dominique Lagleva as CMO to replace Willoughby.  Lagleva most recently served as global marketing VP of Moose Knuckles Canada.  She now leads all of AW's marketing operations.  Target demographic: Gen-Z & millennial women The company will likely: Continue increa...

Sales lead: Contact this company's DMs to help it promote the new licensing agreement.  Chuck E. Cheese (CEC) has expanded its licensing deal to offer its frozen pizzas at more retailers. CEC's frozen pizzas are now available at Walmart, Winn-Dixie, Giant Food, and Hannaford.  The pizzas have previously only been available at Kroger and other select grocers.  This follows the CMO hire we told you about in April.  Target demographic: Gen-X & millennial parents The company w...

Sales lead: This will affect the company's marketing strategy & could lead to additional reviews.  BMW named Omnicom media AOR, effective January 2024. This includes the BMW brand, Mini, and Motorrad. UM is the incumbent media AOR. This completes a portion of the review we told you about in January.  BMW is still in the process of choosing a new creative & social agency.  Target demographic: Affluent male millennials & Gen-Xers The company will likely: Revise media...

Sales lead: This will affect the company's media strategy & may lead to additional agency reviews.  Kimberly-Clark (KC) named Publicis its media AOR in October 2023. The agency created a bespoke team named K-C One that will receive assistance from Epsilon, Spark Foundry, and Profitero.  Publicis does not take over until January 2024.  This replaces incumbent shop Mindshare.  Target demographic: Gen-X & millennial women/moms The company will likely: Revise media strat...

Sales lead: Get in touch if you can help this company build brand awareness.  Five Iron Golf (FIG) appointed Jed Lewis as, I believe, its first CMO in August 2023. Lewis most recently served as CMO of Silvertree. He is now responsible for all marketing operations. Target demographic: Male millennials & Gen-Zers The company will likely: Outsource some marketing duties to agency partners Keep increasing ad spend Try new ad channels Digital and social insights (d...

Sales lead: This hire may lead to spend shifts & agency appointments.  Nintex named Mini Peiris CMO in October 2023. Peiris most recently served as CMO of Doma. In her new role, she is tasked with leading demand generation, building awareness, and overseeing customer/partner engagement.  Target demographic: Businesses that need process automation services The company will likely: Keep increasing ad spend Diversify ad placement Outsource some marketing duties to age...

Sales lead: Get in touch with the new DMs for more information about their future plans.  Care.com created two new positions by naming John Buchanan CMO and Naaz Nichols CXO. Buchanan most recently served as LegalZoom's CMO. He is now responsible for all global marketing initiatives.  Nichols joins from HBO, where she served as SVP of retention & editorial. She will lead global customer operations.  Target demographic: Millennial parents The company will likely: Co...

Sales lead: Reach out now to offer ad space & agency assistance.  Mercury Financial (MF) hired Colin McCracken as CMO, effective August 2023. McCracken most recently served as CMO of Snap Finance.  He is now responsible for building brand awareness and all other marketing duties. Target demographic: Millennials The company will likely: Significantly increase ad spend Diversify digital ad placement Seek agency assistance Digital and social insights (digital ad ...

Sales Lead: Get in touch now to score some of these extra campaign ad dollars.  Ore-Ida just kicked off "Deliciously Predictable," the brand's first campaign since 2018. The brand also announced it will roll out revamped packaging and new logos in 2024.  It will be supported across social, digital, CTV, YouTube, and OOH.  Target demographic: Gen-X & millennial parents The brand will likely: Significantly increase ad spend Ramp up promotional activity Seek new agenc...