Eventbrite taps creative AOR, launches ad campaign (Score 32)

Sales lead: The creative appointment & campaign launch signal the company will increase ad spend over the coming months. 

• Eventbrite just kicked off the first campaign from its new creative AOR, Mojo Supermarket.
• The push will be supported across digital and social media.
• It is encouraging people to get back out and attend events following the pandemic. 

Target demographic: Businesses & consumers that need event planning services

The company will likely:

• Keep ramping up digital spend
• Build out its agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Eventbrite spent around $6.9m on digital display ads YTD, a 60% increase from $4.3m spent in this channel during the same time period of 2022. 
• YTD data: 891.4m impressions via desktop display (32%), Instagram (27%), Facebook (24%), mobile display (10%), and YouTube (6%). 
• 2021-2022 spend: Full-year spend increased by 18% from $4.9m in 2021 to $5.8m in 2022. 
• Ad location: It placed 99% of these ads directly onto sites such as instagram.com, facebook.com, latimes.com, youtube.com, and sandiegouniontribune.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as latimes.com, youtube.com, foodandwine.com, dailymemphian.com, and answers.com. 

Additional channel insights  

• Top podcasts sponsored: The John Batchelor Show, The Breakfast Club, The Tim Ferriss Show, and The Daily Beans. 

Agency analysis:

• Opportunity: Agency reviews tend to follow one another, so reach out now to be top-of-mind. 
• Current roster:
  • Mojo Supermarket: creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics; podcast insights estimated by Podchaser.