Sales lead: Reach out to the new CMO now for more information about her plans.  Dutch Bros (DB) hired Tana Davila as CMO in June 2023 Davila joins from CKE Restaurants, where she held the same position.  She is now responsible for branding, product promotion, and DB's loyalty program.  Davila will report to the CEO and serve on the leadership team.  We told you about DB's expansion plans in February.  Target demographic: Gen-Z & millennials  The company will likely:  ...

Sales lead: The acquisition will likely lead to spend & agency roster shifts.  Yasso announced it will be acquired by Unilever Ice Cream.  The financial details have not been disclosed, but the deal will reportedly close in Q3. Unilever's DMs were reportedly enticed by Yasso's better-for-you products.   We told you about Yasso's "Ridiculously Better" campaign in April.  Target demographic: Millennials & Gen-X with a female skew The company will likely: Continue movin...

Sales lead: Get in touch to help this company promote its new offering.  Chobani just released Chobani Zero Sugar Drinks. This is an expansion of its Zero Sugar Line. It comes in flavors such as Mixed Berry, Peaches & Cream, Strawberry Cheesecake, and Milk & Cookies.  Chobani's DMs are hoping to capitalize on the popularity of on-the-go products.  We told you about Chobani rebranding last year.  In other news: Chobani's chief marketing & category officer, Meredith Mad...

Sales Lead: Capitalizing on a vodka martini craze, just launched a campaign for its new bottled ready-to-drink (RTD) brand. Made by creative AOR MullenLowe LA, the campaign will run through December across Conde Nast sites and Meta social media channels in 20 markets. The campaign also involves paid search efforts and print ads in publications such as "Wine Spectator." The brand will likely: Continue investing in experiential activations (more here) Pursue partn...

Sales Lead: With its first major product launch in two years, BodyArmor just made its first foray into the rapid hydration space. This product is called the Flash I.V., and BodyArmor hasn't launched a new product since launching its caffeinated sports drink, Edge (though this Edge, of course, doesn't have your back as we do), in February 2021. BodyArmor's new product will especially appeal to better-for-you and/or immunocompromised individuals. The new beverage has extra functio...

Media Sales Lead: In a new campaign, Dell promotes its new tech innovations, which help its clients pursue their passions. Creative AOR VMLY&R, specifically agency DMs Justin Ebert and Niraj Zaveri, was behind the campaign's two spots. The campaign rolled our across channels such as broadcast, connected TV (CTV), digital, and social. Key Lead Takeaways: Reach out soon since spend should ramp up to support this new initiative. Target Demographics: Business DMs Key Spend Notes:  ...

Sales Lead: Edible's strategy shifts under its new CMO are already good enough to eat. Kevin Keith, who joined the company as CMO earlier this year, noticed that the company's sales had slumped and that while it overspent in Google search, it underspent on brand stories. Keith is reinventing Edible's strategy and plans to relaunch the brand in September 2023 with a focus on storytelling around convenience. Upcoming work will involve a lot more upper-funnel investment. Edible will ...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Avaya announced Josh Mueller will take over as CMO, effective July 17th, 2023.  Mueller most recently served as CDO and SVP/GM of National Instrument's portfolio business unit.  He is now responsible for Avaya's global marketing initiatives.  Target demographic: Businesses that need communications services The company will likely: Ramp digital ad spend back up Try new ad channels Outsour...

Sales lead: Contact the new SVP to offer ad space & agency services.  Sixt hired Kelly Johnson as NA marketing SVP, effective June 2023. Johnson joins from Lever, where she served as senior director of content & web strategy.  Sixt ran its first national ad campaign in the US last year. The push was called "Rent-THE-Car" and was supported across TV, digital, & OOH.  It worked with GUT Miami on the creative.  The company is currently focused on expanding ...

Media Sales Lead: Chick-Fil-A (CFA) will feature its famous cows in TV ads for the first time since 2019 as part of its new campaign. The push is headlined by a 30-second spot from CFA's creative AOR, McCann New York. The chain is currently promoting a new desktop and mobile trivia game, developed by AKQA, which can only be played by CFA rewards members. Members will be able to play every Wednesday until August 1st. Players that answer the questions correctly will earn redeemable rewards such...