Sales lead: Contact this company's DMs if you can help it build brand awareness.  Kruger Products (KP) appointed North Strategic as PR AOR in October 2023. The agency is responsible for increasing brand awareness.  KP's top brands are Cashmere, Scotties, and SpongeTowels. Target demographic: Canadian Gen-X & millennials The company will likely: Continue increasing digital spend Diversify digital ad placement Make additional agency changes Digital and social in...

Sales lead: Contact the new CMO for more information about her future plans.  Plume recently appointed Valerie Buckingham as CMO. She joined from Palo Alto Networks, where she served as CMO of its consumer business.  In her new role, Buckingham is responsible for promoting new products/experiences for households and small businesses.  Target demographic: Gen-X/millennial homeowners & small business owners.  The company will likely: Ramp digital spend back up Utilize ...

Sales lead: Get in touch if you can help this company promote good.clean.goop.  Goop just launched a new beauty and wellness products line called good.clean.goop.  It will be available in-store and online at Target and Amazon.  The line includes cleaners, facial serums, body lotions, and wellness chews.  Target demographic: Millennial & Gen-X women The company will likely: Ramp up ad spend & promotional activity for good.clean.goop Seek agency assistance Roll out a...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  All My Sons Moving & Storage (AMS) named Katharine Mobley CMO in August 2023. Mobley is responsible for strategy, brand management, campaigns, budget, and analytics.  She brings CMO experience from her time at WeCareCard, Crescerance, and First Advantage.  Target demographic: Millennials & Gen-Xers The company will likely: Significantly increase ad spend Try new marketing channels See...

Sales lead: Get in touch if you can help this company build initial brand awareness.  Meati just rolled out a new product called eat meati jerky. The jerky is plant-based and comes in a three-flavor bundle including Original, Peppered, and Sweet Chile.  It includes seven grams of protein, dietary fiber, and micronutrients.  The product is currently only available on Meati's website.  In other news: Meati recently brought in $50m in a Series C extension funding round, br...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales lead: Reach out to help this brand promote its new veteran program.  PureTalk appointed French / West / Vaughan as its lead PR agency in October 2023. The agency is tasked with promoting PureTalk's new financial support program for veterans. It will also handle national, regional, and local media relations. Target demographic: Gen-X/boomer veterans The brand will likely: Ramp ad spend back up Launch an ad campaign to promote the financial support program Buil...

Sales lead: Cook may increase ad spend or outsource some marketing duties now that she has more power over the budget. David's Bridal (DB) recently restructured its leadership team. Kelly Cook is now the president of brand, technology, and finance. She joined the company in 2019 as CMO. Cook is now responsible for marketing, technology, and finance.  In other news: DB was acquired by Cion Investment Corp after it filed for Chapter 11 bankruptcy.  Cion invested $20m in...

Sales lead: Reach out to offer ad space & to inquire about agency opportunities.  Milwaukee Art Museum (MAM) named Scott Schwebel its first-ever chief experience officer. Schwebel most recently served as CMO of J. Jeffers and Company. He is now responsible for visitor experience and brand engagement across all platforms.  Target demographic: Gen-X & millennial art enthusiasts The museum will likely: Keep ramping up digital spend Try new marketing tactics Outsource ...