PureTalk announces new PR partner (Score 17)

Sales lead: Reach out to help this brand promote its new veteran program. 

• PureTalk appointed French / West / Vaughan as its lead PR agency in October 2023.
• The agency is tasked with promoting PureTalk's new financial support program for veterans.
• It will also handle national, regional, and local media relations.

Target demographic: Gen-X/boomer veterans

The brand will likely:

• Ramp ad spend back up
• Launch an ad campaign to promote the financial support program
• Build out the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• YTD spend: PureTalk spent around $8m on national TV ads YTD, a slight 8% decrease from $8.7m spent in this channel during the same time period of 2022. 
• 2021-2022 spend: Full-year spend fell by 12% from $11.8m in 2021 to $10.4m in 2022. 
• Ad programming: It placed ads during programming such as The Five, Jesse Watters Primetime, Hannity, Gutfeld!, and Tucker Carlson Tonight. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: PureTalk spent approximately $169.8k on digital display ads YTD, just 22% of the $774.8k spent in this channel during the same time period of 2022. 
• YTD data: 42.5m impressions via Twitter (92%) and YouTube (8%). 
• 2021-2022 spend: Full-year spend equaled $720.9k in 2021 and $799.3k in 2022. 
• Ad location: It placed 100% of these ads directly onto twitter.com and youtube.com.

Additional channel insights  

• Top podcasts sponsored: The Ben Shapiro Show, The Glenn Beck Program, The Ramsey Show, The Matt Walsh Show, and The Dan Bongino Show. 

Agency analysis:

• Opportunity: PR appointments commonly precede additional agency hires, so get in touch now to secure top priority. 
• Current roster:
  • French/West/Vaughan: PR