Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Altice |
Jennifer Garrett |
CMO |
58 |
10/2023 |
Yes |
Edge Lead |
Marketing Head - Spectrum |
Bostom Symphony Orchestra |
Jesse Needleman |
Marketing, Sales, & Communication VP |
49 |
09/2023 |
No |
Edge Lead |
Sr. Marketing Director - Boston Symphony Orchestra |
Coalfire |
Ashley Hart |
CMO |
47 |
10/2023 |
Yes |
Edge Lead |
Founder & CMO - Ashley Hart Marketing |
David's Bridal |
Kelly Cook |
Brand, Technology, & Finance President |
69 |
10/2023 |
No |
Edge Lead |
CMO - David's Bridal |
Discount Tire |
Jeffrey Lack |
Marketing SVP |
55 |
09/2023 |
Yes |
Edge Lead |
Marketing VP - Rite Aid |
Empire Today |
Mark Krolick |
CMO |
50 |
08/2023 |
Yes |
Edge Lead |
CMO - Mavis Tire |
Jack Link's |
Holly Lavallie |
Marketing SVP |
56 |
05/2023 |
Yes |
Edge Lead |
Deli Solutions Marketing VP - Hormel Foods |
Jack Link's |
Lori Davis |
Integrated Marketing VP |
56 |
08/2023 |
Yes |
Edge Lead |
President - Martin Williams |
Mavis Tire |
Kevin Fournier |
CMO |
49 |
06/2023 |
Yes |
Edge Lead |
Marketing & Advertising Director - Discount Tire |
Milwaukee Art Museum |
Scott Schwebel |
CXO |
59 |
10/2023 |
Yes |
Edge Lead |
CMO - J. Jeffers and Company |
Playa Bowls |
Nicolle DuBose |
CMO |
59 |
09/2023 |
Yes |
Edge Lead |
VP & Marketing Head - Schlotzsky's |
Tenable |
Meg O'Leary |
CMO |
49 |
10/2023 |
Yes |
Edge Lead |
CMO - Cybereason |
Visit Orlando |
Kathy Brown |
Marketing VP |
25 |
10/2023 |
Yes |
Edge Lead |
Marketing & Brand Activation Lead - J&J Learn (Johnson & Johnson) |