All My Sons Moving and Storage picks up CMO (Score 50)
Sales lead: This hire will likely lead to higher ad spend & agency appointments. 
- All My Sons Moving & Storage (AMS) named Katharine Mobley CMO in August 2023.
- Mobley is responsible for strategy, brand management, campaigns, budget, and analytics.
- She brings CMO experience from her time at WeCareCard, Crescerance, and First Advantage.
Target demographic: Millennials & Gen-Xers
The company will likely:
- Significantly increase ad spend
- Try new marketing channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: AMS spent $9.2k on digital display ads YTD, down 25% from $12.2k spent in this channel during the same time period of 2022.
- YTD data: 1m impressions via mobile display (65%) and desktop display (35%).
- 2021-2022 spend: Full-year spend fell by 24% from $17k in 2021 to $12.9k in 2022.
- Ad location: It placed 99% of these ads directly onto dallascowboys.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as drugs.com, qrz.com, questionablecontent.net, punchng.com, and cooks.com.
Agency analysis:
- Opportunity: Get in touch with the new CMO because she may outsource some of her duties to agency partners.
- AMS does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
