Gen-X, Millennial Opps: Milwaukee Art Museum creates new leadership position (Score 59)
Sales lead: Reach out to offer ad space & to inquire about agency opportunities. .png)
- Milwaukee Art Museum (MAM) named Scott Schwebel its first-ever chief experience officer.
- Schwebel most recently served as CMO of J. Jeffers and Company.
- He is now responsible for visitor experience and brand engagement across all platforms.
Target demographic: Gen-X & millennial art enthusiasts
The museum will likely:
- Keep ramping up digital spend
- Try new marketing tactics
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MAM spent around $539.2k on digital display ads YTD, a significant increase from $168.7k spent in this channel during the same time period of 2022.
- YTD data: 80.4m impressions via Facebook (86%), Instagram (13%), and desktop display (1%).
- 2021-2022 spend: Full-year spend jumped from $153.7k in 2021 to $360.9k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, wral.com, abcnews4.com, and nintendolife.com.
Agency analysis:
- Opportunity: Get in touch with the new CXO to see if MAM needs any agency services.
- We have not confirmed any current agency relationships for MAM.
Insight Sources: Digital spend insights estimated by Pathmatics.
