Sales lead: Get in touch now to offer ad space & inquire about agency work. Raising Cane’s (RC) named Kim Freer CMO, effective October 2023.  Freer most recently served as CMO of Wetzel's Pretzels. She now leads all of RC's marketing operations.  Target demographic: Gen-Zers & millennials with a male skew The company will likely: Keep ramping up ad spend Try new marketing strategies  Review its agency roster Broadcast insights (TV ad creative spend, effectiven...

Sales lead: Reach out to offer ad space & agency services.  American Signature (AS) appointed Kelly Routhier as CMO, effective October 2023. Routhier joins from Victoria's Secret, where she served as international marketing, creative services, and visual merchandising VP. She now leads all of AS's marketing operations.  Target demographic: Gen-Xers & millennials The company will likely: Continue increasing digital spend Experiment with new ad channels Review the cu...

Sales lead: Contact this company's DMs if you can help it boost brand awareness.  Utz Quality Foods plans to significantly increase ad spend for the Zapp's brand, per its recent Q3 earnings report.  It is focused on increasing brand awareness for Zapp's Pretzels, which launched about a year ago. The company is also working on adding more distribution channels and improving eCommerce sales.  We predicted the company would increase ad spend when we told you about Utz's new marketing...

  Due Date: December 27, 2023; question deadline not provided in the docs we could access Scope of Work: The State of Montana, State Procurement Bureau, on behalf of Montana State Fund, is issuing this Request for Proposal (RFP) to provide full-service marketing and advertising to work as a collaborative partner in the development and implementation of a comprehensive marketing program. RFP Link **For assistance with eMACS functionality, such as vendor registration or responding to ...

  One industry that saw a huge boost post-COVID is the health, wellness & fitness industry. Although it took a hit in 2020 due to the economic shakeup (including supply chain issues & in-person restrictions), the industry has been recovering quickly in the time since. According to the Global Wellness Institute, the wellness industry was valued at $5.6 trillion in 2022, while Statista reports a $30.6 billion valuation for the fitness, health & gym club industry last year. Brands in this ...

Sales lead: This hire could lead to spend shifts or agency appointments.  Lulus Fashion Lounge named Patrick Buchanan marketing SVP, effective October 2023. Buchanan most recently served as Good American's marketing VP. This fills the CMO vacancy we told you about last year.  Target demographic: Gen-Z & millennial women The company will likely: Keep ramping up digital spend Diversify digital ad placement Outsource some marketing duties to agency partners Digit...

Sales lead: Get in touch now to offer ad space & inquire about other agency work.  DeWalt Tools named Young & Laramore its lead creative partner in November 2023. The agency will handle brand strategy and creative development. Target demographic: Gen-X & millennial men The company will likely: Return to higher ad spending Release fresh creative or an ad campaign Partner with additional agencies Broadcast insights (TV ad creative spend, effectiveness, impressions...

Sales lead: Get in touch to offer ad space & to see if MS needs any other marketing assistance.  Massey Services (MS) appointed &Barr its first-ever AOR. The agency's exact remit was not disclosed.  &Barr won the account due to its advertising, PR, media, and analytics experience.  Target demographic: Gen-X & millennial men The company will likely: Significantly increase ad spend Diversify ad placement Seek additional agency partners Digital and social insight...

Sales lead: Contact the new CMO for more information about her future plans.  Arm brought in Ami Badani as CMO, effective November 2023. Badani joins from NVIDIA, where she served as marketing and developer products VP. She is now responsible for all of Arm's global marketing operations. Target demographic: Businesses  The company will likely: Continue ramping up ad spend Experiment with new marketing strategies Outsource some marketing duties to agency partners ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...