Health, Wellness & Fitness Trends Report: Brand Spend to Watch in 2024
One industry that saw a huge boost post-COVID is the health, wellness & fitness industry. Although it took a hit in 2020 due to the economic shakeup (including supply chain issues & in-person restrictions), the industry has been recovering quickly in the time since. According to the Global Wellness Institute, the wellness industry was valued at $5.6 trillion in 2022, while Statista reports a $30.6 billion valuation for the fitness, health & gym club industry last year.
Brands in this arena are seemingly more more reliant on influencer and social media marketing than others; in fact, the data we gathered indicates a spend shift from TV to digital in 2023. Readers should be reaching out now to offer services & secure revenue for 2024 projects & campaigns.
As you know, this segment is massive & providing spend information for all of the top players would be a gargantuan undertaking. Instead, we have provided a few examples from across industry segments, including:
- Fitness training equipment (e.g. Peloton, Bowflex)
- Traditional gyms & boutique fitness studios (e.g. 24 Hour Fitness, Orangetheory Theory)
- Weight management/loss programs & apps (e.g. Jenny Craig, Noom)
- Performance nutrition & healthy meal delivery (e.g. Optimum Nutrition, Factor 75)
Click here to access the full chart of spending from top & emerging brands in this space. If you want more information on a specific company you do not see in the report, please head to its Winmo profile for spend, contact, agency relationship info & more!
