B2B Opps: Arm hires CMO amid spend increases (Score 50)
Sales lead: Contact the new CMO for more information about her future plans. 
- Arm brought in Ami Badani as CMO, effective November 2023.
- Badani joins from NVIDIA, where she served as marketing and developer products VP.
- She is now responsible for all of Arm's global marketing operations.
Target demographic: Businesses
The company will likely:
- Continue ramping up ad spend
- Experiment with new marketing strategies
- Outsource some marketing duties to agency partners
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Arm spent almost $7.7k on national TV ads YTD after not allocating any budget toward this channel during the same time period of 2022.
- 2021-2022 spend: It did not air a national TV ad in 2021 or 2022.
- Ad programming: It placed ads during programming such as Squawk on the Street, Last Call, Fast Money Halftime Report, Closing Bell: Overtime, and Squawk Box.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Arms spent approximately $118.8k on digital display YTD, a significant increase from $22.6k spent in this channel during the same time period of 2022.
- YTD data: 20.6m impressions via Instagram (47%), desktop display (23%), YouTube (15%), mobile display (2%), and Twitter (1%).
- 2021-2022 spend: Full-year spend plummeted from $179.9k in 2021 to $28.5k in 2022.
- Ad location: It placed 92% of these ads directly onto sites such as instagram.com, youtube.com, facebook.com, superuser.com, and techytwist.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- Arm does not currently work with any agencies to the best of my knowledge.
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics.
