Male Gen-X, Millennial Opps: Massey Services announces first-ever AOR (Score 7)

Sales lead: Get in touch to offer ad space & to see if MS needs any other marketing assistance. 

• Massey Services (MS) appointed &Barr its first-ever AOR.
• The agency's exact remit was not disclosed. 
• &Barr won the account due to its advertising, PR, media, and analytics experience. 

Target demographic: Gen-X & millennial men

The company will likely:

• Significantly increase ad spend
• Diversify ad placement
• Seek additional agency partners

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: MS spent about $15.7k on digital display ads YTD after not utilizing the channel during the same time period of 2022. 
• YTD data: 1m impressions via YouTube. 
• 2021-2022 spend: Full-year spend totaled $2.5k in 2021.
  • It did not allocate any budget toward this channel in 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com. 

Additional channel insights  

• Top podcasts sponsored: The Bobby Bones Show, Todd N Tyler Radio Empire, Thrivetime Show | Business School without the BS, Sinisterhood, and DiPietro & Rothenberg. 

Agency analysis:

• Opportunity: Reach out now to be top-of-mind in case MS is looking for any more help. 
• Current roster:
  • &Barr: AOR