DistroKid hires CMO, launches mobile app (Score 50)
Sales lead: Contact the new CMO now to find out specific details regarding his plans. 
- DistroKid appointed Jeff Roberto as CMO, effective May 2023.
- Roberto most recently served as marketing SVP of Picsart.
- The company also just launched its first-ever mobile app.
- The app will allow musicians to upload music, see statistics from Apple/Spotify, and receive payments.
- It will only be available for iPhone initially.
Target demographic: Gen-Z & millennial musicians
The company will likely:
- Continue increasing digital spend
- Try new ad channels
- Hire agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: DistroKid spent about $737.6k on digital display ads YTD, a 29% increase from $571k spent in this channel during the same time period of 2022.
- YTD data: 105m impressions via Instagram (48%), Facebook (45%), and YouTube (7%).
- 2021-2022 spend: Full-year spend skyrocketed from $251.4k in 2021 to $1.2m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- We have not confirmed any agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
