Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
DistroKid |
Jeff Roberto |
CMO |
50 |
05/2023 |
Yes |
Edge Lead |
Marketing SVP - Picsart |
Chamberlain Coffee |
Madison Brunner |
Marketing Manager |
58 |
09/2022 |
Yes |
Edge Lead |
Associate Influencer Marketing Manager - Savage X Fenty |
Zerorez |
Bill De Groot |
CMO |
62 |
05/2023 |
No |
Edge Lead |
Marketing & Customer Experience SVP - Zerorez |
Betty Buzz |
Lauren Zeinfeld |
CMO |
72 |
04/2023 |
Yes |
Edge Lead |
Strategy - Maximum Effort |
Seismec Software |
Paige O’Neill |
CMO |
70 |
05/2023 |
Yes |
Edge Lead |
CMO - Sitecore |
Seismec Software |
Kenny Lee |
Revenue Marketing VP |
70 |
11/2022 |
Yes |
Edge Lead |
Sr. Commercial Marketing Director - Zendesk |
Shoe Carnival |
Lisa Edwards |
Creative Director |
31 |
01/2023 |
No |
Edge Lead |
Sr. Creative Manager - Shoe Carnival |
Shoe Carnival |
Matt Haracz |
Marketing VP |
31 |
08/2022 |
No |
Edge Lead |
eCommerce Director - Shoe Carnival |
Darktrace |
Chris Kozup |
CMO |
50 |
06/2023 |
Yes |
Edge Lead |
CMO - Zscaler |
Stride Learning |
Deb Hannah |
CMO |
50 |
04/2023 |
Yes |
Edge Lead |
Marketing SVP - Shoe Carnival |
Force Factor |
Macarena Herrera |
Digital Marketing VP |
72 |
04/2023 |
Yes |
Edge Lead |
eCommerce Performance Marketing Lead - Reckitt |
Force Factor |
Sharon Zeveney |
Social Media Marketing Manager |
72 |
09/2022 |
Yes |
Edge Lead |
Account Manager - MogoSME |
Force Factor |
Bryan Fuell |
Creative Director |
72 |
10/2022 |
No |
Edge Lead |
Social Media Marketing Manager - Force Factor |
Tampa Bay Buccaneers |
James Ruth |
CMO |
62 |
05/2023 |
Yes |
Edge Lead |
CMO - Austin FC |
Veeps |
Eileen Mercolino |
CMO |
77 |
05/2023 |
Yes |
Edge Lead |
CMO - Spin |
ID.me |
Marcus Hearne |
CMO |
60 |
04/2023 |
Yes |
Edge Lead |
CCO - Varicent |
LoanDepot |
Alec Hanson |
CMO |
44 |
05/2023 |
Yes |
Edge Lead |
Division Manager & SVP - LoanDepot |
CData |
Will Davis |
CMO |
69 |
05/2023 |
Yes |
Edge Lead |
Product Marketing VP - Workato |
Wendy's |
Carl Loredo |
Global CMO |
57 |
03/2023 |
No |
Edge Lead |
US CMO - Wendy's |
Prosper Marketplace |
Melinda Marchesi |
CMO |
61 |
05/2023 |
Yes |
Edge Lead |
Chief Operating & Commercial Officer - Momentum Financial Services |
Pipefy |
Mark Pinard |
CMO |
44 |
04/2023 |
Yes |
Edge Lead |
Acting CMO - Pipefy |
Charlotte Tilbury Beauty |
Kimberly Massabni |
Brand Marketing AVP |
49 |
05/2023 |
Yes |
Edge Lead |
Global Consumer Marketing Director - Amyris |
LegalZoom |
Daniel Lysaught |
CMO |
58 |
05/2023 |
No |
Edge Lead |
Growth Marketing VP - LegalZoom |
ETS |
Michelle Froah |
Global CMO |
50 |
04/2023 |
Yes |
Edge Lead |
Global Brand & Marketing SVP - MetLife |