Decision Makers on the Move Recap: Week of June 5 - 9, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
DistroKid
Jeff Roberto
CMO
50
05/2023
Yes
Edge Lead
Marketing SVP - Picsart
Chamberlain Coffee
Madison Brunner
Marketing Manager
58
09/2022
Yes
Edge Lead
Associate Influencer Marketing Manager - Savage X Fenty
Zerorez
Bill De Groot
CMO
62
05/2023
No
Edge Lead
Marketing & Customer Experience SVP - Zerorez
Betty Buzz
Lauren Zeinfeld
CMO
72
04/2023
Yes
Edge Lead
Strategy - Maximum Effort
Seismec Software
Paige O’Neill
CMO
70
05/2023
Yes
Edge Lead
CMO - Sitecore
Seismec Software
Kenny Lee
Revenue Marketing VP
70
11/2022
Yes
Edge Lead
Sr. Commercial Marketing Director - Zendesk
Shoe Carnival
Lisa Edwards
Creative Director
31
01/2023
No
Edge Lead
Sr. Creative Manager - Shoe Carnival
Shoe Carnival
Matt Haracz
Marketing VP
31
08/2022
No
Edge Lead
eCommerce Director - Shoe Carnival
Darktrace
Chris Kozup
CMO
50
06/2023
Yes
Edge Lead
CMO - Zscaler
Stride Learning
Deb Hannah
CMO
50
04/2023
Yes
Edge Lead
Marketing SVP - Shoe Carnival
Force Factor
Macarena Herrera
Digital Marketing VP
72
04/2023
Yes
Edge Lead
eCommerce Performance Marketing Lead - Reckitt
Force Factor
Sharon Zeveney
Social Media Marketing Manager
72
09/2022
Yes
Edge Lead
Account Manager - MogoSME
Force Factor
Bryan Fuell
Creative Director
72
10/2022
No
Edge Lead
Social Media Marketing Manager - Force Factor
Tampa Bay Buccaneers
James Ruth
CMO
62
05/2023
Yes
Edge Lead
CMO - Austin FC
Veeps
Eileen Mercolino
CMO
77
05/2023
Yes
Edge Lead
CMO - Spin
ID.me
Marcus Hearne
CMO
60
04/2023
Yes
Edge Lead
CCO - Varicent
LoanDepot
Alec Hanson
CMO
44
05/2023
Yes
Edge Lead
Division Manager & SVP - LoanDepot
CData
Will Davis
CMO
69
05/2023
Yes
Edge Lead
Product Marketing VP - Workato
Wendy's
Carl Loredo
Global CMO
57
03/2023
No
Edge Lead
US CMO - Wendy's
Prosper Marketplace
Melinda Marchesi
CMO
61
05/2023
Yes
Edge Lead
Chief Operating & Commercial Officer - Momentum Financial Services
Pipefy
Mark Pinard
CMO
44
04/2023
Yes
Edge Lead
Acting CMO - Pipefy
Charlotte Tilbury Beauty
Kimberly Massabni
Brand Marketing AVP
49
05/2023
Yes
Edge Lead
Global Consumer Marketing Director - Amyris
LegalZoom
Daniel Lysaught
CMO
58
05/2023
No
Edge Lead
Growth Marketing VP - LegalZoom
ETS
Michelle Froah
Global CMO
50
04/2023
Yes
Edge Lead
Global Brand & Marketing SVP - MetLife