Male Opps: LivPur taps first CMO (Score 69)

Sales Lead: In April 2023, Patrick Sherry became the first-ever CMO at LivPur.

Sherry joined from The Zimmerman Agency, where he was the SVP of marketing and business development.
The company will likely:
- Shift strategy
- Return to higher spend
- Make forays into additional advertising channels
- Seek new agency partners
Target demographic:
- Millennial and Gen-X men, especially those who are better-for-you (BFY) and/or athletic

Additional spending insights:

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, LivPur has spent roughly $117 on digital display, a massive decrease from the roughly $7.8k spent by this point in 2022.
- YTD data: This year's spend has gone toward programmatic ads placed via Google Display Network onto thepostmillennial.com (45%), kbhgames.com, biographytribune.com, uslegal.com, and indicine.com.
- Last year: LivPur ended up spending approximately $15.8k on this channel last year, down slightly (1%) from the approximately $16k spent in 2021.

Additional agency insights:

Opportunity: Sherry's hire could lead to agency reviews, so get in touch soon to be on his radar.
Current agency roster:
- No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Adbeat.

Contact Information:

Decision Makers Emerging Companies Food & Beverage Southeast Consumer Goods digital National Vulnerable Account Index Men Agency & MarTech Opps Millennials Gen-X