Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Appian |
Randy Guard |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
Chief Marketing & Product Officer -Spreedly |
Austin FC |
Ryan Madden |
Marketing SVP |
45 |
06/2023 |
No |
Edge Lead |
Communications & Media VP - Austin FC |
Firehouse Subs |
Dena vonWerssowetz |
CMO |
64 |
11/2023 |
Yes |
Edge Lead |
Sr. Marketing Director of International Beverages - PepsiCo |
P.F. Chang's |
Kristen Gray |
Marketing VP |
45 |
08/2023 |
No |
Edge Lead |
Sr. Director of Brand Marketing - P.F. Chang's |
Philadelphia Museum of Art |
Paul Dien |
CMO |
49 |
09/2023 |
Yes |
Edge Lead |
Advancement & Partnerships VP - Grammy Museum |
Poppi |
Andy Judd |
CMO |
56 |
08/2023 |
Yes |
Edge Lead |
CCO - Laird Superfood |
QuickBooks |
Lauren Weinberg |
Chief Marketing & Revenue Officer |
69 |
10/2023 |
Yes |
Edge Lead |
CMO - Square |
Saks Off Fifth |
Kim Miller |
Chief Marketing & Analytics Officer |
60 |
10/2023 |
Yes |
Edge Lead |
CEO - Boutique Brands |