Sales lead: Watch this company closely as a CMO hire will affect its marketing strategy & agency roster.  Square lost its CMO, Lauren Weinberg, after five and a half years. Weinberg is now the chief marketing & revenue officer of Quickbooks. She was responsible for global marketing, creative strategy, budget, and customer acquisition. We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses that need financial services Once it hi...

Sales lead: This appointment will likely lead to higher ad spending & possible additional agency hires.  Elizabeth Arden (EA) appointed Talk as its lead global PR partner.  The agency is tasked with brand strategy and creative campaign development.  Target demographic: Millennial & Gen-Z women The company will likely: Continue moving ad dollars from national TV to digital channels Launch an ad campaign Build out its agency roster Broadcast insights (TV ad creati...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Firehouse Subs named Dena vonWerssowetz CMO, effective November 6th, 2023. vonWerssowetz most recently served as senior marketing director of international beverages at PepsiCo. In her new role, vonWerssowetz is responsible for all marketing duties and attracting new customers. Target demographic: Millennials & Gen-Xers The company will likely: Review the current agency roster...

Sales lead: Reach out to see if this company needs any more assistance. John Deere (JD) named Bader Rutter its PR AOR. The agency is tasked with storytelling for JD's US and Canada production and precision agriculture & small agriculture divisions.  Target demographic: Farmers & businesses that need agricultural machinery/equipment The company will likely: Ramp ad spend back up Increase promotional activity Make additional agency changes Broadcast insights (TV a...

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Quest Nutrition (QN) named BBH creative AOR in October 2023. The agency is responsible for brand strategy and campaign development.  Target demographic: Gen-Z & millennials The company will likely: Continue increasing digital spend Launch an ad campaign Seek additional agency partners Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YT...

Sales lead: Reach out to offer ad space & agency services.  Blue Nile (BN) lost its CMO, Charlie Severn, in October 2023. The company already replaced Severn with Amit Eldar. Eldar most recently served as new ventures VP of R2Net. **We are unable to provide Eldar's contact information because he is not located in the US.** Target demographic: Millennial women & gift-giving men The company will likely: Continue increasing ad spend Try new ad channels Review the a...

Sales lead: This appointment will likely lead to higher ad spending & possibly additional agency hires.  Wellstar Health System picked up Iris as brand strategy and creative AOR in October 2023. The agency is responsible for campaign development. Wellstar's chief communications & marketing officer, Rick Toller, departed in August. He is now the principal and founder of Centerline Strategic Communications Group. We will be sure to let you know as soon as Wellstar...

Sales lead: Get in touch now to help TMRW Sports prepare to launch TGL in January.  TMRW Sports selected Exverus as its media partner in October 2023. The agency is responsible for digital, traditional, and OOH media. We told you about TMRW hiring Jarrett Dube as CMO in June. TMRW's golf league, TGL, is scheduled to begin in January 2024. Target demographic: Male golf fans The company will likely: Run a launch campaign Start investing in national advertising Buil...

Sales lead: Start reaching out now to offer ad space for the upcoming campaign.  Georgia Aquarium (GA) named Doe-Anderson Advertising its AOR in October 2023. The agency is responsible for strategy, creative, and media. Doe-Anderson's first campaign is scheduled for spring 2024.  This replaces ASO Advertising.  Target demographic: Millennial parents The organization will likely: Ramp ad spend back up Revise creative/media strategy Build out its agency roster ...

Sales lead: Get in touch now to help Toyota promote its new sponsorship deal.  Toyota just entered a four-year deal to become the Official Automotive Partner of the NFL.  The automaker will utilize the NFL's platforms to increase brand awareness & customer loyalty.  Toyota and the NFL will also collaborate on promoting diversity and inclusion.  In other news: Toyota's top marketer, Lisa Materazzo, departed in September 2023. She is now the CMO of Ford.  We will be sur...