Sales lead: This hire could lead to spend shifts or agency appointments.  Lulus Fashion Lounge named Patrick Buchanan marketing SVP, effective October 2023. Buchanan most recently served as Good American's marketing VP. This fills the CMO vacancy we told you about last year.  Target demographic: Gen-Z & millennial women The company will likely: Keep ramping up digital spend Diversify digital ad placement Outsource some marketing duties to agency partners Digit...

Sales lead: Get in touch now to offer ad space & inquire about other agency work.  DeWalt Tools named Young & Laramore its lead creative partner in November 2023. The agency will handle brand strategy and creative development. Target demographic: Gen-X & millennial men The company will likely: Return to higher ad spending Release fresh creative or an ad campaign Partner with additional agencies Broadcast insights (TV ad creative spend, effectiveness, impressions...

Sales lead: Get in touch to offer ad space & to see if MS needs any other marketing assistance.  Massey Services (MS) appointed &Barr its first-ever AOR. The agency's exact remit was not disclosed.  &Barr won the account due to its advertising, PR, media, and analytics experience.  Target demographic: Gen-X & millennial men The company will likely: Significantly increase ad spend Diversify ad placement Seek additional agency partners Digital and social insight...

Sales lead: Contact the new CMO for more information about her future plans.  Arm brought in Ami Badani as CMO, effective November 2023. Badani joins from NVIDIA, where she served as marketing and developer products VP. She is now responsible for all of Arm's global marketing operations. Target demographic: Businesses  The company will likely: Continue ramping up ad spend Experiment with new marketing strategies Outsource some marketing duties to agency partners ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

  Due Date: December 12, 2023; questions due November 28  Scope of Work: The City of Palm Springs is requesting proposals from qualified firms to provide the City with Spanish language digital marketing, social media and video content support and as needed external affairs services. Contact: Sheikia Wilson // sheikia.wilson@palmspringsca.gov RFP Link (you will have to register with Planet Bids to access full RFP docs)

  Sales lead: Keep in touch to secure ad revenue as the company shifts strategy in late 2023 & into 2024 Panda Express (PE) launched its first brand marketing campaign last month Titled "However You Panda," it was created by the chain's AOR The Many & marks the company's foray into a new strategic marketing approach. In an interview with MediaPost, vice president of integrated marketing communications Fabiola Del Rio (presumably no relation to Bianca Del Rio) said that even thoug...

Sales lead: Contact the new CBO for more information about her future plans.  Good American (GA) hired Shannon de Laat as chief brand officer in October 2023. de Laat most recently served as head of brand at Safely. I believe de Laat replaces Jamaal Layne, who was GA's CMO from 2021 to 2023.  Target demographic: Millennial & Gen-Z women The company will likely: Return to higher ad spend Experiment with additional ad channels Seek agency assistance Broadcast in...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  Wipfli selected Tonya St. Clair as CMO in November 2023. St. Clair most recently served as go-to-market team leader at Grant Thornton. She now leads all of Wipfli's marketing operations. Target demographic: Businesses that need accounting services The company will likely: Keep increasing ad spend Try new marketing strategies Outsource some marketing duties to agency partners Digi...