Sales lead: This may lead to spend shifts & additional agency changes.  Oura named Mediahub its global media AOR in November 2023. The company had been taking care of media duties in-house.  Mediahub is tasked with helping Oura reach new consumers.  Target demographic: Millennials The company will likely: Revise media strategy Increase ad spend Make additional agency changes Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)...

Sales lead: This company signals it is more committed to marketing by creating this position. Reef named Michael Minter its first-ever CMO, effective November 2023. Minter joins from DC Shoes, where he served as global marketing head. He now leads all of Reef's marketing operations.  Target demographic: Gen-Zers & millennials with a female skew The company will likely: Keep increasing digital spend Diversify ad placement Build out agency roster Digital and soc...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales lead: Reach out now to offer ad space & agency services.  Grocery Outlet (GO) appointed Alejandro Alvarez-Correa as CMO in September 2023. Alvarez-Correa most recently served as CMO of American Signature.  He now leads all of GO's marketing operations. Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Keep ramping up national TV spend Experiment with new ad channels Seek agency partners Broadcast insights (TV a...

Sales lead: This hire will likely lead to higher ad spend & agency appointments.  Travel Medford (TM) selected Carole Skeeters-Stevens as CMO in November 2023. Skeeters-Stevens is tasked with promoting the Medford area and attracting tourists. She is specifically responsible for brand, marketing, PR, and market research.  Target demographic: Millennials & Gen-Xers The organization will likely: Ramp digital spend back up Try new ad channels Build out agency roster ...

  Due Date: December 6, 2023 Scope of Work: The Jackson Public School District (MS) seeks to improve its communication tools to provide families with the best user experience possible. They are seeking a single vendor to manage all deliverables in this request, which includes, but is not limited to: Website/Content Management System Fully Native Mobile App Publishing Platform Mobile Backend Training & Support Contact: Sherwin Johnson // SherJohnson@jackson.k12.ms.us ...

  Due Date: December 7, 2023; questions due November 27 Scope of Work: The City of Carson (“City”) Innovation, Sustainability, and Performance Management (“ISPM”) is inviting written responses to this Request for Proposals (“RFP”) is seeking to partner with a distinguished and qualified video production company to create an engaging video of the Mayor’s speech for the upcoming State of the City event planned for March of 2024. Contact: Josilla Togiola // 310-952-1758 x1237 // jtogiol...

Sales lead: Keep an eye on this company because these DM shifts will affect its marketing strategy.  Acronis lost its CMO, Michael Callahan, in October 2023. Callahan is now the CMO of Salt Security. We will be sure to update you as soon as a replacement is announced. In other news: The company recently promoted Ezequiel Steiner to CEO. Steiner spent the past four years as Acronis's president.  Target demographic: Businesses that need data protection & cyber securi...

Sales lead: This hire may lead to spend shifts or agency appointments.  Nutrisense appointed Christine Paulsen as marketing SVP.  Paulsen joined from Helium 10, where she served as marketing VP. She now leads all of Nutrisense's marketing operations.  Target demographic: Millennials & Gen-Xers The company will likely: Keep ramping up digital spend Try new ad channels Seek agency partners Digital and social insights (digital ad spend, effectiveness, impressions...