Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Acronis |
Ezequiel Steiner |
CEO |
35 |
10/2023 |
No |
Edge Lead |
President - Acronis |
American Signature |
Kelly Routhier |
CMO |
49 |
10/2023 |
Yes |
Edge Lead |
International Marketing, Creative Services, & Visual Merchandising VP - Victoria's Secret |
Arm |
Ami Badani |
CMO |
50 |
11/2023 |
Yes |
Edge Lead |
Marketing & Developer Products VP - NVIDIA |
Cicis |
Maria Trujillo |
Marketing SVP |
49 |
09/2023 |
No |
Edge Lead |
Marketing VP - Cicis |
Lulus Fashion Lounge |
Patrick Buchanan |
Marketing SVP |
68 |
10/2023 |
Yes |
Edge Lead |
Marketing VP - Good American's |
Nutrisense |
Christine Paulsen |
Marketing SVP |
59 |
11/2023 |
Yes |
Edge Lead |
Marketing VP - Helium 10 |
Raising Cane's |
Kim Freer |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
CMO - Wetzel's Pretzels |
Sonic |
Ryan Dickerson |
CMO |
60 |
11/2023 |
No |
Edge Lead |
Digital Retail & eCommerce VP - Inspire Brands |
Younique |
Steve Lake |
Marketing SVP |
49 |
09/2023 |
Yes |
Edge Lead |
Brand & Product VP - Plexus Worldwide |