Decision Makers on the Move Recap: Week of November 20 - 24, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Acronis
Ezequiel Steiner
CEO
35
10/2023
No
Edge Lead
President - Acronis
American Signature
Kelly Routhier
CMO
49
10/2023
Yes
Edge Lead
International Marketing, Creative Services, & Visual Merchandising VP - Victoria's Secret
Arm
Ami Badani
CMO
50
11/2023
Yes
Edge Lead
Marketing & Developer Products VP - NVIDIA
Cicis
Maria Trujillo
Marketing SVP
49
09/2023
No
Edge Lead
Marketing VP - Cicis
Lulus Fashion Lounge
Patrick Buchanan
Marketing SVP
68
10/2023
Yes
Edge Lead
Marketing VP - Good American's
Nutrisense
Christine Paulsen
Marketing SVP
59
11/2023
Yes
Edge Lead
Marketing VP - Helium 10
Raising Cane's
Kim Freer
CMO
50
10/2023
Yes
Edge Lead
CMO - Wetzel's Pretzels
Sonic
Ryan Dickerson
CMO
60
11/2023
No
Edge Lead
Digital Retail & eCommerce VP - Inspire Brands
Younique
Steve Lake
Marketing SVP
49
09/2023
Yes
Edge Lead
Brand & Product VP - Plexus Worldwide