Gen-X, Millennial Opps: Nutrisense hires marketing SVP amid spend increases (Score 59)
Sales lead: This hire may lead to spend shifts or agency appointments. 
- Nutrisense appointed Christine Paulsen as marketing SVP.
- Paulsen joined from Helium 10, where she served as marketing VP.
- She now leads all of Nutrisense's marketing operations.
Target demographic: Millennials & Gen-Xers
The company will likely:
- Keep ramping up digital spend
- Try new ad channels
- Seek agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Nutrisense spent about $2.3m on digital display ads YTD, up 35% from $1.7m spent in this channel during the same time period of 2022.
- YTD data: 377.7m impressions via Instagram (64%), Facebook (23%), mobile display (6%), YouTube (5%), and desktop display (3%).
- 2021-2022 spend: Full-year spend skyrocketed from $311.1k in 2021 to $2m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, wikihow.com, youtube.com, and cnn.com.
Agency analysis:
- Opportunity: Contact the new marketing SVP now to be top-of-mind.
- We have not confirmed any agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
