Below, you'll find a chart detailing the spending habits of top NFL advertisers - both during the regular season and during the calendar year as a whole (2022 in this case). Keep in mind that NFL spending depends largely on sponsorship and partnership deals; for example, most stadiums have a naming rights partner, Pepsi sponsored the halftime show for the last decade (Apple Music has taken over) & other brands are flexing their spend on the national and local level. In addition to more brands...

Sales Lead: Earlier in 2023, Charlotte Tilbury Beauty (CTB) selected Lisa Lesman as its NA marketing SVP. Lesman's most recent roles were Coach's global brand marketing, advocacy, and Marc Jacobs's social media VP at Coach and marketing consultant. This hire closely follows that of brand marketing AVP Kimberly Massabni in May 2023. Though at this time, Massabni seemed like CTB's top US/NA marketer, it seems like Lesman is now; we will, of course, let you know what additional informa...

Sales Lead: BlackLine promoted Zach Deming to marketing SVP a couple of months ago. Deming joined the company in February 2015 and was most recently its corporate and brand marketing VP. He seems to have succeeded Andres Botero, BlackLine's former CMO and CSO who departed in June 2023. Now, Deming leads BlackLine's global marketing team and led its major organization redesign. His efforts have included building first a product marketing team, later forming a corporate and bra...

Sales lead: Keep an eye on this brand so that you are ready to reach out as soon it names a replacement.  Dickies lost its CMO, Sarah Crockett, after about a year and a half.  Crockett is now with Nature's Sunshine Products, serving in the same role.  We will be sure to let you know when Dickies names a replacement. Read about the brand's new AORs here.  Target demographic: Male Gen-Zers & millennials  Once it hires a new CMO, the brand will likely: Keep increasing d...

Sales lead: This hire will affect both the company's marketing strategy & agency roster.  Nature's Sunshine Products (NSP) announced Sarah Crockett will join the company as CMO on October 30th, 2023. Crockett most recently served as global CMO of Dickies.  As NSP's CMO, Crockett is tasked with introducing the brand to a new generation of customers.  **We are unable to confirm Crockett's email address until she officially begins. Please reach out to NSP's other DMs for the time ...

Sales lead: Reach out to offer ad space & non-digital agency services.  Outer retained adQuadrant as its digital AOR. The agency will keep making online campaigns as well as introduce new growth strategies.  adQuadrant will focus on promoting a personalized shopping experience and utilize influencers.  In other news: Outer named Phuong Petersen CMO earlier this year. Petersen spent the past couple of years as SimpleTire's CMO. Target demographic: Gen-Xers & millenn...

  Due Date: October 19, 2023 Scope of Work: The City of Corona, CA, is seeking a qualified consultant to enhance the structure & content of the FireSafe Corona website & social media platform for the Fire Department. Contact: Yasmin Lopez // yasmin.lopez@coronaca.gov (**just a note: her name was spelled two different ways in the RFP docs, but this seems to be the correct spelling**) RFP Link

Sales lead: Reach out to see if you can help this emerging brand.  PROVEN Skincare secured $12.2m in a Series A funding round in September 2023. This brings the company's total valuation to $21m.  NewH2 Ventures led the funding round.  It plans on using these funds to expand its product offerings and build out its team. Target demographic: Gen-Z & millennial women The company will likely: Continue ramping up digital spend Seek agency assistance Launch new product...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...