Sales lead: Get in touch to help CEC raise awareness for the new menu.  Chuck E. Cheese (CEC) recently added a "Grown-Up Menu" for parents. The menu includes four specialty pizzas, wings, meatballs, and desserts.  We told you about CEC's new CMO, Mark Kupferman in November. Target demographic: Gen-X & millennial parents The company will likely: Launch an ad campaign or fresh creative to promote the new menu  Increase promotional activity Build out the agency roster...

Sales lead: Get in touch now in case the acquisition leads to spend shifts or agency appointments.  La Colombe (LC) has been acquired by Chobani for a reported $900m.  LC will continue operating as an independent brand. It will receive retail, sales, distribution, and marketing assistance from Chobani.  Chobani's DMs found the company appealing because of its popular ready-to-drink beverages.  Target demographic: Millennials  The company will likely: Keep increasing ...

Sales lead: Reach out now to score some of these extra ad dollars as it promotes the rebrand.  Crumbl Cookies rolled out a brand refresh in December 2023. The new logo ditches the word "cookies" leaving just "Crumbl" in black.  It also has a new app icon and social media profiles.  It worked with Turner Duckworth on the project.  Target demographic: Millennials The company will likely: Continue ramping up digital spend Launch a campaign to promote its new look Bu...

Due Date: January 24, 2024; questions due January 10 (mandatory pre-bid meeting will be held on January 3) Scope of Work: The Santa Clara Water Valley District is seeking a vendor to provide  marketing communications services for campaign areas including, but not limited to, branding, drought, water conservation, purified water, and flood awareness detailed in the forthcoming Scope of Services (register with PlanetBids so access full RFP docs). Contact: Sujiv Kumar // 408-630-2948 // sk...

Due Date: January 12, 2024; questions due December 28 Scope of Work: The Town of Clifton Park is seeking proposals for one or more sponsors ro support the Clifton Park Ice Arena through sponsorship/naming rights relationship for a period of ten years. Contact: Phil Barrett // pbarrett@cliftonpark.org RFP Link

Sales lead: Reach out to offer ad space & inquire about other agency opportunities.  Sanofi U.S. selected The Martin Agency as creative AOR for 10 of its brands in December 2023. The brands include Icy Hot, Gold Bond, Cortizone 10, Aspercreme, Xyzal, Unisom, Nasacort, Selsun Blue, Zantac, and Unisom.  R3 led the review for Sanofi.  Saatchi & Saatchi Wellness, 31,000 FT, and Terri & Sandy were the incumbents.  The company plans on investing more in CTV/streaming and experiential ...

Due Date: February 2, 2024; questions due January 12 Scope of Work: The Westchester County Office of Economic Development (WC OED) is looking to select a vendor to provide social media marketing services. The goal of the social media marketing is to: (1) Showcase Westchester County as a great place to work, live and visit; (2) Showcase the initiatives of the WCOED and reflect the department’s priorities; (3) Drive increased reach and engagement; and (4) Maximize each platform’s algorithms ...

  Sales lead: A PR hire usually indicates that a campaign launch is imminent. Be sure you are reaching out for potential revenue opps. Quiet pickleball paddle maker Owl Sports has named Spool as its first PR AOR. They will handle a variety of services, including media relations and crisis communications. A media blitz has already commenced, starting with features on The Today Show and other media outlets such as Yahoo, Forbes, Mens Health, and CNBC. They have also partnered with at...

Due Date: January 31, 2024; questions due January 5 Scope of Work: The Alaska Division of Public Health, Section of Chronic Disease Prevention and Health Promotion (CDPHP) is seeking a successful offeror to manage its public health education efforts. The selected offeror will work closely with the Section’s public health communication specialists to plan, develop, create, implement, provide, and evaluate comprehensive, statewide public education campaigns. These campaigns will use an evide...

Sales lead: This hire will likely lead to spend shifts & agency appointments.  Extreme Networks (EN) selected Monica Kumar as EVP & CMO in December 2023. Kumar joins from Hitachi Vantara, where she held the same role.  She now leads all of EN's marketing operations. Target demographic: Businesses that need cloud networking services The company will likely: Continue increasing digital spend Experiment with different ad channels Seek agency assistance Broadcast ...