Sales lead: Get in touch now to see if you can help this company with its upcoming brand refresh.  OMNI Hotels created a new position by hiring Vince Parrotta as COO. While this is not a traditional marketing role, Parrotta is responsible for brand and the guest experience in addition to operations. The company also announced it is about to launch a brand refresh as part of a $1.5b portfolio enhancement project. Target demographic: Millennials & Gen-Xers with a male skew The...

Sales lead: The company may seek additional sponsorships, so reach out if you can offer assistance.  Duke's Mayonnaise is now the Official Mayo of the Carolina Panthers. As part of the deal, Duke's Mayo dispensers will be featured at all condiment stations and in all menu items that include mayonnaise.  The brand will also host a concession stand called the "Duke's Sauce Shack." Plus, Duke's is now the presenting partner of Taste of the Panthers.  We told you about Duke's pickin...

Sales Lead: Youth mentorship organization Big Brothers Big Sisters (BBBS) recently launched a new campaign. Made by Dentsu Creative, "It Takes Little to Be Big" highlights the present moment's great need for mentorship and the importance it has to helping kids succeed. A new PSA, advertising push, and digital content were developed that star real Bigs and Littles from the LA area. The campaign rolled out across TV, OLV, digital, and social channels. The social media effort...

Sales Lead: Novus recently became the brand media AOR for Valvoline Instant Oil Change. The agency will utilize a hyper-local strategy to bolster the Valvoline brand's ongoing rapid growth, build increased customer trust, and amplify the brand at local levels. It will handle duties such as media planning, buying, and analytics. This shift seems to have replaced incumbent media AOR Initiative, but we will let you know when we have confirmed this. We predicted that Valvoline would c...

Sales Lead: Sweetgreen recently teamed up with Reneé Rapp on a new bowl, "This Is My Tony." The bowl is full of Rapp's favorite foods and provided Sweetgreen with a new influencer to work with on ads. The partnership kicks off at the same time as Reneé's sold-out Snow Hard Feelings Tour and invites her fans to a sweepstakes through which they can win unique concert experiences. The company will likely: Pursue additional influencer partnerships Continue working on brick-and-...

Sales Lead: Peloton recently launched a new NA creative initiative, "Yes I Can." The campaign highlights how Peloton not only motivates and empowers but raises their self-esteem. Made by Peloton's in-house creative team and creative agency Stink Studios, the campaign rolled out across broadcast, paid social, streaming platform, and online video platforms. The company will likely: Launch more work with Stink Studios Continue bolstering digital spend Implement roster shif...

Sales Lead: LA Galaxy appointed Will Misselbrook as its first-ever chief creative and brand officer, effective September 2023 (we are still attempting to confirm Misselbrook's email & will update when we learn more) Misselbrook most recently served as the chief creative and digital officer for sibling team Washington Commanders, but now he will focus more on the LA Galaxy club and on revitalizing its branding. The LA Galaxy's leadership doesn't plan to fully rebrand the team, but Miss...

Sales Lead: Tubi recently launched ads that promote its vast array of niche content and teases studio football analysts. Made by creative AOR Mischief @ No Fixed Address, the former continue Tubi's "rabbit hole" theme, which it debuted during the 2023 Super Bowl. The campaign involves OOH installations, four brand spots, and a series of football-themed spots that will air during parent company Fox's NFL coverage. Per a representative, this campaign is centered around a "CTV and ...

Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind. Linqto appointed 5W as its PR AOR in September 2023. The agency will handle media relations and messaging.  We predicted a PR appointment when we told you about Linqto hiring Elisa Lai as CMO.  Linqto's target demographic: Male Gen-Xers & millennials  The company will likely: Continue ramping up spend Increase promotional activity Keep building out its agency r...

Sales lead: This hire will affect the company's ad spend & agency roster.  8x8 hired Bruno Bertini as CMO, effective September 2023. He is responsible for creating and implementing a global marketing strategy.  Bertini most recently served as global VP of demand generation & growth marketing at Freshworks. Target demographic: Businesses that need video, chat, & other communications services The company will likely: Significantly increase digital ad spend Diversify ad...