Pet Parent Opps: Rover.com's CMO departs (Score 32)
Aug 4, 2023

Sales lead: Keep an eye on this company so that you are prepared to reach out once it names a new marketing leader.  Rover.com recently lost its CMO, Bill Kong, after four years. Kong is now the CMO of Vivian Health. We will be sure to update you as soon as Rover.com names a replacement.  Target demographic: Millennial pet parents Once it hires a new CMO, the company will likely: Continue ramping up digital ad spend Try new ad channels Review the current agency ros...

Vivian Health names CMO amid spend increases (Score 67)
Aug 4, 2023

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Vivian Health (VH) recently selected Bill Kong as CMO.  Kong is now responsible for VH's brand vision, strategy, and execution.  He spent the past four years as Rover.com's CMO. Target demographic: Healthcare professionals seeking work The company will likely: Continue trying new channels Keep ramping up ad spend Build out the agency roster Broadcast insights (TV ad c...

Female Gen-X, Millennial Media Opps: Chobani fills CMO vacancy (Score 66)
Aug 4, 2023

Sales lead: This hire will impact the company's marketing strategy & agency roster.  Chobani hired Thomas Ranese as CMO, effective August 14th, 2023.  Ranese most recently served as Lingo's interim CMO. He was Uber's global CMO from 2019 to 2022. Ranese is now responsible for all of Chobani's marketing initiatives.   **We are unable to confirm Ranese's email address until he officially begins.** Target demographic: Female Gen-Xers & millennials The company will likely: ...

Gen-X, Millennial Parent Opps: Shoe Carnival reveals 2023 back-to-school campaign (Score 32)
Aug 4, 2023

Sales lead: Get in touch now to offer last-minute campaign ad space.  Shoe Carnival (SC) just kicked off its 2023 back-to-school push featuring actor Terry Crews.  Crews is not a traditional brand ambassador as his title is "Spokesfeet."  The campaign is being supported across TV, radio, digital, & social media.  SC has still not filled the marketing SVP vacancy we told you about earlier this year.  Target demographic: Gen-X & millennial parents The company will likely: ...

Media Edge: Totino's targets younger audience in new campaign
Aug 3, 2023

Media Sales Lead: Totino's recently launched a campaign promoting its signature pizza rolls in a new way. Made by Dentsu Creative, "Area 425" reflects a shift over the past two years of Totino's brand strategy to focus on teenagers. Key Lead Takeaways: The focus on teenaged consumers will likely lead Totino's digital spend to continue rising, so get in touch soon to secure some of the increasing ad dollars. Target Demographics: Gen Alpha Key Spend Notes:  Spend shift summary: D...

Male Opps: McDonald’s announces CosMc's stores amid digital spend increase (Score 42)
Aug 3, 2023

Sales Lead: McDonald's recently announced a new kind of expansion with test locations of a new store brand, CosMc's. The company will reportedly test these new stores in various markets starting in early 2024. The introduction of CosMc's reflects efforts to accelerate the rate at which McDonald's opens new stores. McDonald's is specifically expanding more into the S and SE since more consumers have started moving to this are. The company will likely: ​​​​​​​Continue experim...

ReadiVet hires CMO as it prepares to expand (Score 66)
Aug 3, 2023

Sales lead: Reach out if you can help this brand build initial awareness.  Readivet appointed Gabrielle Hannafan as, I believe, its first CMO in June 2023. Hannafan joins from Sarah Cannon Research Institute, where she served as marketing & communications AVP. In her new role, Hannafan is responsible for all of ReadiVet's marketing initiatives as it prepares to expand.  ReadiVet launched in 2019 and offers in-home veterinary services. Target demographic: Pet parents in Dallas...

Digital B2B Opps: Fastly hires CMO amid spend declines (Score 49)
Aug 3, 2023

Sales lead: This hire will impact the company's marketing strategy & may lead to agency appointments.  Fastly hired Peter Alexander as CMO in July 2023. Alexander brings extensive CMO experience from his time at Mobileum, Harmonic, and most recently, Check Point Software Technologies.  He is now responsible for all of Fastly's marketing operations. Target demographic: Businesses that need cloud services The company will likely: Return to higher spending levels Try ne...

Check Point Software Technologies loses marketing chief (Score 32)
Aug 3, 2023

Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy.  Check Point Software Technologies (CP) lost its CMO of over six years, Peter Alexander, earlier this year. Alexander is now the CMO of Fastly.  During his tenure with CP, Alexander led go-to-market strategy, demand generation, and brand awareness.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Businesses and governments that need cyber se...

Female Gen-X, Millennial Opps: Saputo rolls out new packaging, brand campaign for Treasure Cave (Score 44)
Aug 3, 2023

Sales lead: Get in touch now to see if you can score some of these extra campaign ad dollars.  Saputo Cheese USA just kicked off a brand campaign for its Treasure Cave (TC) brand.  The push is called "You Might Love It Here" and is running across premium video, programmatic video, and social media.  The brand also introduced a new logo and packaging.  TC's sister brand, Montchevre, recently rebranded as well.  Target demographic: Gen-X & millennial women  The company will ...