Sales lead: Contact the new CMO for more information about his plans.  Northern Tool & Equipment (NT&E) hired Frank Crowson as SVP & CMO, effective May 8th, 2023.  Crowson joins from Best Buy, where he held the same title. We told you about NT&E's new PR AOR, Media Minefield, earlier this year.  Target demographic: Millennial & Gen-X men The company will likely: Continue increasing digital ad spend Allocate more budget toward national TV ads Build out its agency ro...

Media Sales Lead: Huggies just kicked off a new campaign called "Baby Butts." It is headlined by a 30-second spot that shows how Huggies' diapers fit babies of all shapes and sizes. The ad, and another 15-second spot, will run across linear TV, OLV, and OLA. It will also be supported through print, radio, audio, social media, and influencers. The brand worked with creative shop Quality Meats on the ad.  Key Lead Takeaways: Reach out now to offer last-minute campaign ad space.  Target De...

Sales lead: This hire will likely lead to spend shifts & agency reviews.  Compeer Financial (CF) selected Susan Sachatello as CMO in April 2023. Sachatello joins from Allianz Life, where she served as chief growth & marketing officer. She is now responsible for marketing, sales enablement, events, & client experience.  **We are still working to confirm Sachatello's email address. Please reach out to the company's other DMs for the time being.** Target demographic: Gen-Xers &...

Sales Lead: Caroline Sabetti became TrueBlue's chief marketing and communications officer in March 2023. Sabetti joined the company in April 2020 and most recently served as its communications SVP and as the CMO for its PeopleReady and PeopleScout businesses. TrueBlue doesn't seem to have had a CMO since 2020, when it parted ways with former SVP and CMO Maggie Lower. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target dem...

Sales Lead: The latest campaign for Archer Roose (AR) teamed up with Elizabeth Banks to promote its canned wine. Banks is not only an actress and film director but also AR's co-owner and chief creative officer. For this initiative, Banks created a "book club" of playful, made-up books and will continue to launch work promoting them on her Instagram page. Made by creative AOR Colossus, the campaign teases women who join book clubs not for the books but for the wine and the friendly c...

Sales Lead: FuboTV recently established a partnership with the Boston Red Sox for the 2023 season. This is the sports-oriented live TV streaming service's first-ever MLB team partnership. It involves the launch of Fubo branding and hospitality opportunities at Fenway Park The partnership will also involve fan engagement at the ballpark (so, experiential marketing) and across various digital platforms. The company will likely: Pursue additional sponsorship opportun...

Sales lead: Keep an eye on this company so that you can reach out as soon as it finds a new marketing head.  Coravin's CMO, Leena Utsch, is out after nearly two years leading marketing for the company. Utsch is now the CMO of Canyon Ranch.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Gen-X & millennial women Once it hires a new CMO, the company will likely: Return to higher ad spending levels Shift ad dollars around to fi...

Sales lead: This hire will likely lead to spend shifts & agency changes.  AutoNation announced Richard Lennox as its CMO, effective May 15th, 2023. Lennox joins from Macy's, where he served as chief customer officer. He will handle brand, marketing, & creative.  AutoNation's current marketing leader, Marc Cannon, will move into a new position and lead corporate responsibility. **We are unable to confirm Lennox's email address until he officially begins.** Target demographi...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...