Sales Lead: Tinuiti just became the performance media AOR for Frye Footwear. The agency will now oversee Frye's client growth, affiliate, growth media, analytics, and SEO. Tinuiti's strategy will particularly focus on accelerating Frye's omnichannel performance with special attention to refined tracking and measurement strategy via GA4. The company will likely: Launch a new campaign Keep increasing spend Conduct additional agency reviews Target demographic: ...

Sales Lead: Khoros selected Lindsay Sanchez as its CMO in April 2023 to fuel its next phase of innovation and focus. Sanchez joined from Citrix, where she served as the VP of Americas marketing and the acting VP of digital sales. Now, she will focus on defining Khoros's strategy and leading the team that develops and executes plans to acquire, retain, and grow customer count. Sanches succeeds Dillon Nugent, who parted ways with Khoros in April 2023 after having served as its CMO for...

Sales Lead: As part of an effort to bolster D2C sales, Canada Goose (CG) selected Matt Blonder as its first-ever CDO, effective April 2023. Blonder joined from Wolverine Worldwide, where he served as the global e-Commerce president. Now, he will focus on CG's digital innovation and strategy. CG's growth plans will also involve doubling its brick-and-mortar footprint, hitting $3b in revenue by 2028, and expanding its product offering. D2C sales are the primary focu...

Sales lead: Keep an eye on this company so that you can reach out as soon as it hires a new CMO. Pedego lost its CMO, Kevin Mayer, in May 2023. Mayer is now the CMO of Red Robin. Mayer only held the position for one year.  We will be sure to update you as soon as a replacement is announced. In other news: Brian Stech was named CEO in April 2023. He joins from Vinci Brands, where he held the same role.  Target demographic: Millennials & Gen-Xers Once it hires a...

Sales lead: Reach out to help this company build initial brand awareness.  Hashflow appointed Andrew Saunders as its first-ever CMO in April 2023. He is responsible for brand marketing, growth, partnerships, sponsorships, communications, and analytics.  Saunders most recently served as CMO of Arbitrum. Target demographic: Millennial men  The company will likely: Start investing in marketing Build out its marketing team Outsource some marketing duties to agency part...

Sales lead: Reach out now to offer ad space & inquire about other agency opportunities.  Metro by T-Mobile appointed O'Keefe Reinhard & Paul as US creative AOR in April 2023. The agency is tasked with promoting Metro's services through ad campaigns.  It will also create ads specifically for Hispanic and other multicultural demographics. ID Comms handled the review. O'Keefe takes over from Saatchi & Saatchi. Target demographic: Millennials & Gen-Xers with a Hispanic skew ...

Sales lead: Reach out if you can help this company raise awareness.  Neo4j tapped Ruder Finn as its communications AOR in April 2023. The agency is tasked with creating and implementing an integrated communications program to build brand awareness. It will also handle media relations and product PR.  Target demographic: Businesses that need data & analytics services The company will likely: Increase promotional activity Seek additional agency assistance Digital ...

Sales lead: Reach out now to offer last-minute campaign ad space.  Apartments.com just launched a new campaign starring celebrity brand ambassador Jeff Goldblum.  The push will be supported through broadcast TV, CTV, social media, influencers, and streaming audio.  This campaign is the first time the brand has spent more on CTV than broadcast TV.  It hopes this will allow it to reach younger renters.  Apartments.com's AOR, RPA, created the campaign.  Target demogr...

Sales Lead: Almond cooperative Blue Diamond (BD) selected Spark Foundry as its new media AOR. The agency will now handle all media planning and buying duties. These include mass media, digital media, and retail media both on and off e-Commerce platforms. BD chose Spark Foundry for its buying power, strategic insights, and progressive digital media world approach, per media director Rebecca Erlich. This hire replaces Harmelin Media, BD's incumbent media AOR since 2011. ...

Sales Lead: Hulu recently expanded the role of Barrie Gruner, its originals marketing and publicity marketing EVP since October 2022 (we are still confirming Gruner's email & will update as we learn more). Gruner joined Hulu in December 2013 as its originals marketing and publicity VP. She succeeds Scott Donaton, who is leaving his post of SVP and head of marketing. He stepped into this role in February 2021. The company will likely: Implement shifts in strategy ...