Pedego Electric Bikes loses marketing leader, hires CEO (Score 36)
Sales lead: Keep an eye on this company so that you can reach out as soon as it hires a new CMO..png)
- Pedego lost its CMO, Kevin Mayer, in May 2023.
- Mayer is now the CMO of Red Robin.
- Mayer only held the position for one year.
- We will be sure to update you as soon as a replacement is announced.
In other news:
- Brian Stech was named CEO in April 2023.
- He joins from Vinci Brands, where he held the same role.
Target demographic: Millennials & Gen-Xers
Once it hires a new CMO, the company will likely:
- Continue increasing digital spend
- Try new marketing channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Pedego spent about $56.7k on digital display ads YTD, a significant increase from $22.2k spent in this channel during the same time period of 2022.
- YTD data: 4.6m impressions via desktop display (90%), Facebook (9%), mobile display (1%), and Instagram (1%).
- 2021-2022 spend: Full-year spend skyrocketed from $32.2k in 2021 to $604.2k in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as gon.com, facebook.com, and instagram.com.
Agency analysis:
- Opportunity: Be prepared to pitch your services as soon as Pedego finds a new CMO.
- Pedego does not currently work with any agencies.
Insight Sources: Digital spend insights estimated by Pathmatics.
