Digital B2B Opps: Neo4j appoints communications AOR (Score 48)

Sales lead: Reach out if you can help this company raise awareness. 

• Neo4j tapped Ruder Finn as its communications AOR in April 2023.
• The agency is tasked with creating and implementing an integrated communications program to build brand awareness.
• It will also handle media relations and product PR. 

Target demographic: Businesses that need data & analytics services

The company will likely:

• Increase promotional activity
• Seek additional agency assistance

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Neo4j spent about $78.8k on digital display ads YTD, just 30% of the $263.9k spent in this channel during the same time period of 2022. 
• YTD data: 5.2m impressions via YouTube. 
• 2021-2022 spend: Full-year spend plummeted from $3.1m in 2021 to $498.3k in 2022. 
• Ad location: It placed 100% of these ads directly onto youtube.com. 

Agency analysis:

• Opportunity: Agency appointments commonly follow one another, so get in touch to see if the company needs any more help. 
• Current roster:
  • Ruder Finn: Communications AOR

Insight Sources: Digital spend insights estimated by Pathmatics.