Sales lead: These marketing hires will directly impact the company's marketing strategy & may lead to agency appointments.  Store Space Self Storage (SSSS) appointed David Collins as CMO in May 2023. Collins most recently served as VP & marketing head of Public Storage. He now handles customer experience/acquisition, brand integrity, digital, and revenue management.  Additional recent hires: Chris Catlow joined as marketing VP in May 2023. Catlow most recently serve...

Sales lead: This hire will likely lead to spend shifts & agency changes, so reach out now for more information.  Mercedes-Benz USA (MB) selected Melody Lee as CMO, effective July 1st, 2023. Lee most recently served as global brand & product marketing SVP of MillerKnoll. She brings industry experience from her time as Cadillac's brand marketing director.  This fills the vacancy we told you about in February.  Target demographic: Affluent millennials & Gen-Xers with a male skew...

Sales Lead: SPIN is in need of a new top marketer since it parted ways with Eileen Mercolino in February 2023, less than a year after her hire. Mercolino joined the company as its CMO in August 2022 and now serves in the same role at Veeps. The company will likely: Seek additional marketing assistance in her absence Return to higher spend Conduct agency reviews, especially once it finds a new CMO Target demographic:  Millennial and Gen-X music enthusiasts ...

Sales Lead: Melissa Amponsah became the first-ever CMO at Ellie Mental Health, effective May 2023. Amponsah previously served in the same role at Steele Brands. Now, she will focus on continuing Ellie's forward movement as a national brand and on overseeing its integrated advertising efforts across existing and new franchises. This CMO hire reflects Ellie's "explosive" growth plans and its commitment to building a strong leadership team. The company will likely: Implement ...

Sales Lead: In May 2023, Stacy Taffet became the marketing SVP at PepsiCo. Taffet joined the company in September 2007 and was most recently the brand marketing SVP for its Frito-Lay brand. This promotion follows former CMO Rachel Ferdinando's 2022 promotion. We will, of course, let you know if and when we confirm whether or not Taffet has succeeded Ferdinando. The company will likely: ​​​​​​​Implement strategy shifts Keep increasing digital spend Conduct ag...

Sales lead: These recent hires signal the company will be more focused on marketing going forward.  Danessa Myricks Beauty (DMB) hired Tiffani Carter as, I believe, its first CMO in May 2023. Carter is responsible for performance marketing, communications, digital, and content.  She most recently served as marketing VP of Thrive Causemetics.  Additional recent hires: Olabisi Famakinwa joined as digital marketing director in December 2022. Famakinwa most recently ser...

Sales Lead: Bristol-Myers Squibb (BMS) recently selected IPG MediaBrands as its new media AOR, concluding a review that kicked off earlier this year. The hire replaces incumbent media AOR Havas. The shift consolidates BMS's D2C planning and buying "at an enterprise level to bring marketplace leverage that drives greater value and delivers media efficiencies, strengthen resource allocation and strategic planning, and enable rapid reporting to drive plan optimization while campaigns are...

Sales Lead: Tenneco just kicked off a top marketer search since Samantha Aviva departed. Since joining the company in April 2021, Aviva has handled the global brand strategy and creative development for Tenneco's 31 aftermarket auto part brands. She is now the CMO at Advance Auto Parts. The company will likely: ​​​​​​​Need additional marketing assistance in her absence Shift strategy Return to higher spend Seek new agency partners, especially once it finds a new CMO ...

Sales lead: Keep an eye on this company because these DM shifts will affect marketing strategy & may lead to agency hires.  Thrive Causemetics (TC) lost its top marketer, Tiffani Carter, in March 2023. Carter joined the company in 2021 as marketing VP and is now the CMO of Danessa Myricks Beauty.  She was responsible for performance marketing, influencer relations, PR, social media, creative, and digital.  We will be sure to update you if TC hires a new marketing VP. In other...

Media Sales Lead: Minute Maid (MM) is promoting its first-ever rebrand with a global campaign. The campaign is called "Filled with Life" and will run throughout 2023. It will be supported across TV, digital, OOH, online video, social media, and on-ground experiences. The media mix will vary market by market. The new packaging also has QR codes that will direct consumers to content and promotions. The brand worked with Jones Knowles Ritchie, Grey Group, VMLY&R, and Landor & Fitch on the rebran...