Danessa Myricks Beauty hires CMO, builds out marketing team (Score 64)

Sales lead: These recent hires signal the company will be more focused on marketing going forward. 

• Danessa Myricks Beauty (DMB) hired Tiffani Carter as, I believe, its first CMO in May 2023.
• Carter is responsible for performance marketing, communications, digital, and content. 
• She most recently served as marketing VP of Thrive Causemetics. 

Additional recent hires:

• Olabisi Famakinwa joined as digital marketing director in December 2022.
  • Famakinwa most recently served as an eCommerce & marketing consultant at MYABISI.
• Lijha Jade Stewart joined as creative director in September 2022.
  • Stewart has been a freelance makeup artist for the past several years. 

Target demographic: Gen-Z & millennial women

The company will likely:

• Start investing in digital advertising (recent hires)
• Focus on social channels at first
• Outsource some marketing duties to agency partners

Spending analysis:

• No ad spend data is reported for DMB by iSpot, Pathmatics, or Adbeat. 

Agency analysis:

• Opportunity: CMO hires are the number one sign of upcoming agency hires, so reach out now to be top-of-mind.
  • DMB does not currently work with any agencies to the best of my knowledge.
  • I recommend offering PR/communication services first.