PepsiCo taps marketing SVP amid digital spend increase (Score 47)
Sales Lead: In May 2023, Stacy Taffet became the marketing SVP at PepsiCo..png)
- Taffet joined the company in September 2007 and was most recently the brand marketing SVP for its Frito-Lay brand.
- This promotion follows former CMO Rachel Ferdinando's 2022 promotion.
- We will, of course, let you know if and when we confirm whether or not Taffet has succeeded Ferdinando.
- The company will likely:
- Implement strategy shifts
- Keep increasing digital spend
- Conduct agency reviews
- Target demographic:
- Gen-Z and millennials with a slight male skew
Additional spending insights:
- Broadcast insights (TV ad creative spend); digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- View recent national TV and digital ad information for top brands here.
- Additional channel insights
- The company utilizes digital, local broadcast, OOH, print, radio, Google Ads, Facebook, Instagram, TikTok, and online video (primarily via Youtube.com) ads.
- PepsiCo sponsors podcasts such as Stuff You Should Know, NPR News Now, The Dan Patrick Show, The Economist Podcasts, and The Bobby Bones Show.
Additional agency insights:
- Opportunity: Get in touch soon to see if PepsiCo seeks new agency partner following this promotion.
- Current agency roster:
- In-House: Media
- OMD: Media AOR
- Juniper Park\ TBWA: Creative and digital AOR
- Ten35: Creative and multicultural AOR
- TBWA \ Chiat \ Day: Creative AOR
- Goodby, Silverstein & Partners: Creative AOR
- BBDO Worldwide: Creative AOR
- R/GA: Creative AOR
- Mekanism: Creative AOR
- VaynerMedia: Creative AOR
- Swift: Social AOR
- Golin: PR AOR
- Laundry Service: AOR
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights by Podchaser.
Catch up on our recent updates on Gatorade here; Pepsi here; Propel here; Lifewtr here; and Mountain Dew here.
