Sales lead: This appointment will affect the company's ad spend & agency roster.  Pluralsight recently named Lisa Luscap CMO. Luscap joined the company as digital marketing & self-service VP earlier this year. She then took over as interim CMO for a couple of months.  As CMO, Luscap will handle demand generation, field marketing, product marketing, and marketing operations.  Target demographic: Businesses that need workforce software The company will likely: Keep ram...

Sales lead: Contact the new CMO for more details about his plans.  Champion hired Richard Mcleod VP & CMO, effective December 2023. Mcleod joins from Canada Goose where he served as brand SVP. In his new role, Mcleod will lead global brand strategy and omni-channel brand positioning. Target demographic: Gen-Z & millennials The brand will likely: Ramp ad spend back up Try new marketing channels Review agency roster Broadcast insights (TV ad creative spend, effe...

Sales lead: These DM shifts will affect the organization's marketing strategy & agency roster.  California Avocado Commission (CAC) just lost its president & CEO, Jeff Oberman. The organization named Ken Melban and Terry Splane co-executive leaders to replace Oberman.  Melban has been with CAC since 2011 as industry affairs and operations VP. Splane joined the organization in March 2023 as marketing VP.  CAC also hired Lori Small as marketing manager in October 2023. Target...

  Due Date: January 19, 2024; questions due December 18 Scope of Work: The UCLA Health team recognizes the importance of continuously evolving our brand to connect with our target audiences and stay ahead in the market. Therefore, this new branding initiative is vital to our organization. Excellence in creative brand concept development is the most important capability we seek from our partner for this initiative. Building on our existing brand strategy as the foundation, our partner mu...

Sales lead: Reach out now to offer ad space & to see if the company needs any more agency help.  BetMGM named Highdive creative AOR in December 2023.  This replaces incumbent shop 72andSunny.  Highdive's first creative work is scheduled to debut in January during the NFL playoffs.  The company also announced it will run its first-ever Super Bowl ad in 2024. Target demographic: Male Gen-Z & millennial sports fans The company will likely: Keep ramping up national TV sp...

Sales lead: These DM shifts will likely affect the company's marketing strategy & agency roster.  Publix just announced Kevin Murphy will take over as CEO, effective January 1st, 2024. Murphy joined the company in 1984 and worked his way up through the ranks to president in 2019. John Goff has been promoted to president to replace Murphy. Publix also revealed it is expanding into new territories. It has not disclosed specific details, but it currently has locati...

Sales lead: HA will likely revise its marketing strategy & review its agency roster under new ownership.  Hawaiian Airlines (HA) has been purchased by Alaska Airlines (AA) for reportedly $1.9b. The combined company will be headquartered in Seattle, WA, and led by AA CEO Ben Minicucci.  The deal is still subject to US regulator's approval.  Target demographic: Gen-X & millennial travelers The company will likely: Continue increasing national TV spend Try new marketing...

Sales lead: BG signals it is more committed to marketing by creating this position.  Birdy Grey (BG) created a new position by naming Tanya Hersh CMO in November 2023. Hersh most recently served as consumer marketing VP of Boosted Commerce. She is responsible for acquisition, customer engagement, building brand awareness, and campaigns. Target demographic: Gen-Z & millennial women The company will likely: Continue increasing digital spend Diversify digital ad placeme...

Sales lead: This hire will affect the brand's marketing strategy & agency roster.  Merrell tapped Pallav Tamaskar as CMO, effective November 2023. Tamaskar most recently served as EVP and managing director of Myprotein. In his new role, Tamaskar will handle campaigns, full-funnel media planning, and product collaborations. Target demographic: Gen-Xers & millennials The brand will likely: Ramp ad spend back up Experiment with new marketing strategies Review agency r...

Sales lead: Get in touch to offer ad space & other agency services.  Sauder Woodworking named Kleber & Associates Advertising AOR of its Building Products division. The agency is responsible for PR, content strategy, influencer engagement, social media, events, and product launches. Target demographic: Gen-Xers & millennials  The company will likely: Return to 2021 spend levels Partner with influencers Build out agency roster Digital and social insights (digital...