UCLA Health issues creative branding RFP
Due Date: January 19, 2024; questions due December 18
Scope of Work: The UCLA Health team recognizes the importance of continuously evolving our brand to connect with our target audiences and stay ahead in the market. Therefore, this new branding initiative is vital to our organization. Excellence in creative brand concept development is the most important capability we seek from our partner for this initiative. Building on our existing brand strategy as the foundation, our partner must have the proven ability to develop concepts that can effectively communicate the differentiation, messaging and personality of the UCLA Health brand. This is the core scope of work of this project.
In addition, as we look ahead to the near future when we can leverage our updated brand to develop and implement communication tactics targeting our diverse audiences across diverse media and touchpoints, we have an interest in learning about other capabilities that our prospective partners may have, such as:
-
Tactical planning
-
Creative services including copywriting and design
-
Digital programming
-
Broadcast and print production
-
Media planning and buying
-
Market research and analysis
This RFP provides brief background information on UCLA Health. Also included are details regarding the timing and process for submission of your proposal and our evaluation process. Spreadsheet tabs 2-8 specify the information required in your submission. Please use them as a template for your response.
Contact: Tynysha Moseley // tmmoseley@mednet.ucla.edu
