Gen-X, Millennial Opps: Sauder Woodworking announces new AOR (Score 17)
Sales lead: Get in touch to offer ad space & other agency services. .png)
- Sauder Woodworking named Kleber & Associates Advertising AOR of its Building Products division.
- The agency is responsible for PR, content strategy, influencer engagement, social media, events, and product launches.
Target demographic: Gen-Xers & millennials
The company will likely:
- Return to 2021 spend levels
- Partner with influencers
- Build out agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Sauder spent about $11.1k on digital display ads YTD, up 76% from $6.3k spent in this channel during the same time period of 2022.
- YTD data: 2.9m impressions via desktop display (84%), Instagram (12%), and mobile display (4%).
- 2021-2022 spend: Full-year spend plummeted from $106.3k in 2021 to $6.3k in 2022.
- Ad location: It placed 59% of these ads through multiple indirect channels onto sites such as gamefaqs.gamespot.com, time.com, sears.com, bostonherald.com, and foxnews.com. It placed 41% of these ads direclty onto sites such as instagram.com, delish.com, wthr.com, usatoday.com, and redfin.com.
Agency analysis:
- Opportunity: PR hires commonly precede additional agency appointments, so contact Sauder's DMs to secure top priority.
- Current roster:
- Kleber & Associates: PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
