Male Millennial, Gen-Z Opps: Chicago Bulls' top marketer departs (Score 32)

Sales Lead: Keep an eye on this organization so that you can reach out as soon as it names a replacement. 

• The Chicago Bulls (CB) just lost its marketing VP, Dan Moriarty.
• Moriarty departed for the Chicago Fire where he will serve as CMO.
• We will be sure to update you once CB fills the vacancy.

Target demographic: Male Gen-Z & millennial basketball fans

Once it hires a new marketing VP, the organization will likely:

• Try new marketing strategies
• Appoint agency partners
• Seek new sponsors

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• YTD spend: The NBA spent around $32.9m on national TV ads YTD, a 23% jump from $26.7m spent in this channel during the same time period of 2022. 
• 2021-2022 spend: Full-year spend jumped 50% from $18.9m in 2021 to $28.4m in 2022. 
• Ad programming: It placed ads during programming such as NBA Basketball, NFL Football, ABC World News Tonight With David Muir, Survivor, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: The NBA spent approximately $39.9m m on digital display ads YTD, up 17% from $34m spent in this channel during the same time period of 2022. 
• YTD data: 6b impressions via Facebook (35%), Instagram (34%), desktop display (10%), YouTube (9%), Twitter (7%), desktop video (3%), and mobile display (2%). 
• 2021-2022 spend: Full-year spend equaled $39.1m in 2021 and $37m in 2022. 
• Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and engadget.com. It placed 1% of these ads through multiple indirect channels onto sites such as yahoo.com, youtube.com, rollingstone.com, engadget.com, and complex.com. 

**The above spend information refers to the NBA.**

Additional channel insights  

• CB also invests in OOH, print, and local broadcast. 
• Top podcasts sponsored: The World This Hour, Pop Culture Happy Hour, Marketplace All-in-One, Fearless with Jason Whitlock, and The BOB & TOM Show Free Podcast. 

Agency analysis:

• Opportunity: You will have a chance to pick up some of CB's business once it hires a new top marketer.  
  • CB does not currently work with any agencies to the best of my knowledge.