Media Spend Estimate Sources: (c) Winmo, LLC, 2024. Used under license.
Gen-Z, Millennial Opps: MeUndies appoints CRO following CMO departure (Score 56)
Sales lead: Get in touch now to offer ad space & agency services. 
- MeUndies hired Ariel Stoddard as CRO in December 2023 (**we are still confirming Stoddard's email at the time of publication, but will update as we learn more**).
- Stoddard joins from Fabletics where she served as marketing SVP before being promoted to GM in 2022.
- In her new role, Stoddard is responsible for the customer experience and performance marketing teams.
- This follows former CMO Elizabeth Krause's departure in September.
- As part of this transition, CEO Jonathan Shokrian is taking over brand management and creative.
Target demographic: Millennials & Gen-Zers
The company will likely:
- Continue ramping up digital spend
- Diversify digital ad placement
- Review agency roster/seek additional assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MeUndies spent nearly $31.8m on digital display ads YTD, more than double the $13.9m spent in this channel during the same time period of 2022.
- YTD data: 4.7b impressions via Facebook (54%), Instagram (42%), and YouTube (4%).
- 2021-2022 spend: Full-year spend fell by 10% from $16.4m in 2021 to $14.7m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com, instagram.com, and youtube.com.
Additional channel insights
- MeUndies also utilizes OOH.
- Top podcasts sponsored: The Daily, Morbid, The Way I Heard It with Mike Rowe, Armchair Expert with Dax Shepard, and Monday Morning Podcast.
Agency analysis:
- Opportunity: The recent DM shift may lead to agency reviews, so reach out now to be top-of-mind.
- Current roster:
